Head of Creative

Mamas & Papas; Huddersfield; On-site; GBP 100,000 - 140,000; Full time

Job summary

Mamas & Papas is seeking an experienced Head of Creative to lead brand storytelling, elevate the omni‑channel experience, and sharpen how the brand shows up across every touchpoint. This is a hands‑on senior leadership role at a household name undergoing growth.

You will build an in‑house creative function, partner with marketing and product teams, direct external agencies, and drive efficiency and impact through data‑driven creative.

Qualifications

• Proven experience as a senior creative leader (Creative Director, Head of Creative, Brand Creative Lead).
• Strong background in brand led, lifestyle, or product driven businesses with a physical retail presence.
• Demonstrated ability to build and maintain a consistent brand across multiple touchpoints.
• Proven experience creating effective content for Organic Social, Paid Social, Digital, Retail, and omni channel environments.
• Expertise in art direction, photography, and visual storytelling.
• Ability to translate brand and commercial strategy into high quality creative output.
• Experience working cross functionally with marketing, brand, product, and channel teams.
• Confident leading and directing external agencies and creative partners.
• Experience building or evolving in house creative or content teams (highly advantageous).

Responsibilities

• Shape and evolve the brand's creative vision, ensuring a distinctive and consistent experience across all customer touchpoints.
• Lead the development of impactful brand and product campaigns that drive awareness, engagement, and commercial performance.
• Create compelling creative concepts and storytelling that bring product propositions and category strategies to life.
• Build and lead an in-house creative and content function, introducing scalable processes, tools, and ways of working.
• Champion creative excellence and brand consistency across digital, retail, CRM, social, wholesale, and marketing channels.
• Direct external agencies, campaign shoots, and content production to deliver high-quality, on-brand creative.
• Use customer insight and performance data to continually optimise creative effectiveness and campaign outcomes.
• Collaborate closely with Product, Marketing, Digital, Retail, and Commercial teams to ensure creative supports business priorities and customer needs.
• Act as the guardian of the brand, setting standards and inspiring best-in-class creative execution across the business.
• Proven experience as a senior creative leader (Creative Director, Head of Creative, Brand Creative Lead).

Skills

Senior creative leader

Brand led

Art direction

Visual storytelling

Cross-functional collaboration

External agencies management

Brand consistency

Content strategy

Campaign leadership

Job description

Role Overview

We are looking for an experienced Head of Creative to join us at a pivotal moment of growth and transformation. This role will strengthen and evolve the Mamas & Papas brand to drive greater consumer relevance, emotional resonance, and market salience — not through reinvention, but through elevating and sharpening how we show up across every touchpoint.

This is a dual pillar leadership role:

• Brand Building & Creative Direction — defining, elevating, and embedding a cohesive, distinctive brand expression and delivering high impact omni channel brand campaigns and content.
• Creative Capability & Content Operations — assessing, shaping, and building an in house creative function that increases speed, quality, and cost efficiency across the business.

You will partner closely with the Marketing Director and cross functional teams to set a clear creative vision, modernise our approach to brand storytelling, and build a scalable content engine that supports our omni channel strategy. This is a hands on senior role with the opportunity to drive meaningful, long term impact within a household name brand.

Role & Responsibilities

• Shape and evolve the brand's creative vision, ensuring a distinctive and consistent experience across all customer touchpoints.
• Lead the development of impactful brand and product campaigns that drive awareness, engagement, and commercial performance.
• Create compelling creative concepts and storytelling that bring product propositions and category strategies to life.
• Build and lead an in-house creative and content function, introducing scalable processes, tools, and ways of working.
• Champion creative excellence and brand consistency across digital, retail, CRM, social, wholesale, and marketing channels.
• Direct external agencies, campaign shoots, and content production to deliver high-quality, on-brand creative.
• Use customer insight and performance data to continually optimise creative effectiveness and campaign outcomes.
• Collaborate closely with Product, Marketing, Digital, Retail, and Commercial teams to ensure creative supports business priorities and customer needs.
• Act as the guardian of the brand, setting standards and inspiring best-in-class creative execution across the business.
• Proven experience as a senior creative leader (Creative Director, Head of Creative, Brand Creative Lead).

Knowledge, Skills & Experience

• Proven experience as a senior creative leader (Creative Director, Head of Creative, Brand Creative Lead).
• Strong background in brand led, lifestyle, or product driven businesses with a physical retail presence.
• Demonstrated ability to build and maintain a consistent brand across multiple touchpoints.
• Proven experience creating effective content for Organic Social, Paid Social, Digital, Retail, and omni channel environments.
• Expertise in art direction, photography, and visual storytelling.
• Ability to translate brand and commercial strategy into high quality creative output.
• Experience working cross functionally with marketing, brand, product, and channel teams.
• Confident leading and directing external agencies and creative partners.
• Experience building or evolving in house creative or content teams (highly advantageous).