Senior Brand & Content Writer

Turtl; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary

Share options

25 days holiday (plus bank holidays)

Private medical insurance

Group income protection

Life assurance

Workplace pension

Holiday trading

Gym discounts

Job summary

Turtl in London is seeking a senior copywriter to own the words and narrative across all formats, from campaigns to video courses. You’ll work with minimal oversight and ensure a consistent brand voice that resonates with enterprise buyers.

You’ll shape ideas across formats—podcast, blog, social, ads, and LLM/AEO—and collaborate with design and motion to bring narratives to life. The role requires strategic thinking, storytelling, and a systems mindset.

Qualifications

• Senior copywriter with a portfolio across short and long-form content.
• Proven ability to craft messaging across campaigns, web, email, and video.
• Experience shaping content for enterprise buyers and complex products.
• Ability to translate ideas into structured narratives for multiple formats.

Responsibilities

• Own campaign copy across channels from headline to CTA.
• Edit drafts to tighten clarity, tone, and accuracy.
• Structure ideas for multi-format distribution (podcast to blog to social to ads).
• Script and structure video courses with design and motion teams.
• Develop reusable messaging frameworks and ladders.
• Collaborate early with Creative and Growth Marketing to ship concepts.
• Turn complex inputs into clear briefs and actionable pieces.
• Measure results and iterate based on campaign impact.

Skills

Senior copywriter

Content strategy

Narrative design

Editing & proofreading

Cross-functional collaboration

Job description

We’re Turtl, the world’s first Revenue Content™ platform. Founded in 2015, we’re trusted by hundreds of global brands like Cisco, EY, and Deloitte. From bootstrapped beginnings to angel backing, we secured Series A funding from Octopus Ventures in 2021.

‘ What's Revenue Content™?’ we hear you ask. It’s content that doesn’t just look good; it delivers real business growth. For too long, marketers have poured money into content but struggled to prove its payoff. That’s the revenue gap – where dollars go in but results don’t come out.

Turtl closes that gap, turning content into a serious pipeline and revenue player. With Turtl, businesses invest in content with confidence, assured their effort drives real commercial returns.

But we’re not just here to help businesses grow. We’re passionate about helping our people grow too.

We now have 440+ customers and 70+ team members. So if you’re ready to embrace a new challenge, now is the perfect time to join our dynamic team.

LONDON

Our London office is based at Co-Work Borough, just a short walk from London Bridge. We operate a part-time office model, with access on Mondays and Wednesdays, and encourage our teams to come in at least once a week to connect and collaborate in person.

The space offers a modern, open-plan environment ideal for cross-functional collaboration. It’s used by a variety of teams including Marketing, Customer Success, Sales, Account Management, Finance, Legal, and People. With great local coffee shops, food markets, and excellent transport links, it’s a vibrant base for our London team.

THE ROLE

Reporting to the Head of Brand Creative, you'll take end-to-end ownership of the words and narrative structure that carry Turtl's story across every format we ship, from campaign copy to video courses to social. You'll operate with minimal day-to-day oversight, trusted to make content and narrative calls within your area and to raise anything that reaches beyond a single asset. Your work directly shapes how enterprise buyers understand Turtl's value, and how efficiently one strong idea travels into every place it needs to land.

WHAT YOU'LL DO

• Own the words: Lead copy across campaigns, social, web/LPs, email, scripts, video and long-form, keeping one red thread from headline to CTA.
• Edit like an owner: Lift drafts from across marketing into tight, on-brand pieces, coaching for clarity, flow and accuracy.
• Shape how ideas travel: Take one core idea and its value exchange and structure how it moves across formats and channels – podcast to blog to social to ads to LLM/AEO narrative – without losing the promise.
• Script and structure video courses: Write the narrative arc and learning flow for course and long-form video content, partnering with design and motion to bring it to life.
• Develop messaging frameworks: Build message ladders and narrative structures (benefit → proof → CTA) that others reuse.
• Co-create early: Partner with your team (Creative, Growth Marketing) from brief to ship, shaping ideas-led, insight-driven, simple concepts, and documenting the red thread so the idea travels.
• Turn chaos into clarity: Convert complex inputs into one-liners, clear briefs, or fast executions that guide and support your team.
• Measure & learn: Analyse your own work and make the keep, kill or iterate call – escalating only when a change affects a wider campaign or the brand narrative.

WHO YOU ARE

• Senior copywriting or content experience, with a portfolio spanning short and long-form work across formats – from ad to article – without losing tone or argument.
• A sharp instinct for what makes an idea land, and can show how it ladders back to ICP pain points and positioning.
• Understands how one idea travels: comfortable thinking across podcast, blog, social, email, ads and emerging surfaces like LLM/AEO, and adapting the same core promise to each.
• Confident scripting and structuring narrative for video or course content, and collaborating with design and motion to execute it.
• Builds systems, not one-offs: templates, message ladders and patterns the rest of the team can pick up and reuse.
• Shapes ideas with others: can facilitate a tight, focused concept jam (a short, focused brainstorm) with design, PMM and demand gen, rather than only gathering feedback asynchronously.
• Elevates drafts with a clear "why", and can explain the reasoning behind an edit individually or in a group setting.

Nice to have:

• Experience writing or producing structured educational content: course scripts, training modules or explainer series.
• Familiarity with, or curiosity about, AEO/LLM-oriented content practices and how they're reshaping distribution.
• Comfortable partnering directly with motion or video production on narrative-led work.

WHAT WE OFFER

• competitive base salary
• share options within Turtl
• generous holiday allowance of up to 25 days per year (plus bank holidays) with an extra day off for your birthday
• private medical insurance
• group income protection
• life assurance
• enrollment in our workplace pension scheme
• holiday trading scheme
• Benefithub
• Pluxee for gym discounts and wellness perks
• a range of additional savings and benefits
• flexible hybrid working approach, typically with one day a week in the office and the rest working from home

EQUAL OPPORTUNITIES STATEMENT

Turtl is an equal opportunity employer and are committed to growing a diverse workforce that represents all people regardless of race, ethnicity, religion, age, gender identity or expression, sexual orientation, disability or neurodiversity. We encourage applications from all backgrounds and will make any recruitment or interview adjustments that will ensure a comfortable candidate experience.