Senior Brand & Campaign Manager

Major Players | B Corp™; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Pension

Private medical

Parental leave

Job summary

Major Players | B Corp™ is partnering with a globally recognised restaurant brand in the UK to build a formal marketing function. You will lead brand and campaigns, owning end-to-end launches across the UK and international markets, and line-manage a small creative and local marketing team.

You’ll collaborate with Operations, General Managers and District Managers to ensure campaigns run smoothly in restaurants, localising activity for international markets and owning timelines and budgets.

Qualifications

• Experience leading brand and campaign delivery end-to-end.
• Hands-on multi-channel campaign execution in hospitality/retail sectors preferred.
• Experience managing direct reports and coordinating cross-functional teams.
• Strong stakeholder management and ability to align agencies, operations and restaurant operators.
• Proactive, self-starter with bias for action in fast-moving environments.

Responsibilities

• Own end-to-end delivery of new product launches and marketing campaigns across the UK and international markets.
• Build campaign plans with internal teams and agencies; coordinate delivery across restaurants, digital, CRM, social, partnerships and PR.
• Manage timelines, budgets, briefs, and post-campaign evaluation.
• Ensure campaigns are executable in restaurants by working with Operations and District Managers.
• Develop relationships with restaurant teams to inform campaign planning and execution.
• Localise campaigns for international markets and support launches in those regions.
• Line manage a Designer and a Local Marketing Executive; prioritise workloads.
• Review assets to protect brand integrity across touchpoints and channels.

Skills

Brand management

Campaign management

People management

Project management

Stakeholder management

Creativity & initiative

Job description

We’re partnering with a much-loved, globally recognised restaurant brand. It’s at a real turning point in the UK: after years of growing almost entirely on word of mouth, it’s now building a proper marketing function for the first time. The business operates across the UK and several international markets. It’s growing quickly, it’s highly visible, and it has a brand story that hasn’t really been told yet, so this is a big moment to join.

The marketing team is being restructured into three focused functions, each led by a senior manager reporting into the Head of Brand. This role leads brand and campaigns. You’ll be the starting point for most projects that then flow through the wider team, and you’ll line manage a small creative and local marketing team. The environment is fast-paced, hands-on and lean, closer to a scale-up than a corporate. That means less budget and less structure than at bigger brands, but far more ownership, breadth and visibility.

The Role

• Own the end-to-end delivery of new product launches and marketing campaigns across the UK and international markets.
• Build campaign plans with internal teams and external agencies, then coordinate delivery across restaurants, digital, CRM, social, partnerships and PR.
• Manage campaign timelines, budgets, briefing processes and post-campaign evaluation.
• Make sure every campaign can actually be executed in restaurants, working closely with Operations, General Managers and District Managers.
• Build strong relationships with restaurant teams, so their insight shapes how campaigns are planned and run.
• Act as the main marketing contact for brand managers in the international markets: understand their challenges, localise campaigns and support their own launches and activity.
• Line manage and develop a Designer and a Local Marketing Executive, leading workload planning and prioritisation.
• Act as a guardian of the brand across every customer touchpoint, reviewing and approving assets and local adaptations.
• Work alongside the Digital and Social & Partnerships leads to deliver integrated campaigns and customer journeys.

What You’ll Bring

• Demonstrable experience in a brand, campaign or marketing manager role (the title matters less than what you’ve delivered).
• Hands-on experience running multi-channel campaigns and product launches from brief to execution, ideally in QSR, hospitality, leisure, travel or retail.
• Experience managing direct reports and developing people.
• Strong project and stakeholder management, with the confidence to bring agencies, internal teams and restaurant operators together.
• A resourceful, self-starter approach. You can come up with ideas that land without a seven-figure media budget, a dedicated insights team or heavy tech investment.
• Real comfort in a fast-moving environment. If you’re used to a narrow remit and lots of support around you, this probably isn’t the right fit.
• Positive energy and a collaborative approach. You’ll be a big presence across the business and a champion for the brand.

Location & Workplace Policy

• West London
• Hybrid working, 3 days in the office

Salary & Benefits

• Pension, private medical, enhanced parental leaves, long service awards, electric car scheme and lots of other great perks and discounts!

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/