Senior Brand Account Manager

All About Food Ltd; Manchester; On-site; GBP 65,000 - 90,000; Full time

Job summary

All About Food Ltd in Manchester is seeking a Senior Brand Account Manager to own key brand partnerships and drive sustainable, profitable growth.

This role balances long-term strategy with day-to-day execution, building meaningful relationships and delivering results through insight and collaboration.

Qualifications

• Experience in buying, sales, customer category management or managing commercial portfolios.
• FMCG experience is not essential, and candidates from other sectors are encouraged to apply.

Responsibilities

• Own and develop relationships with brand owners.
• Deliver the budgeted brand P&L as per KPIs and manage the Consumer Investment brand budget.
• Lead brand contract renewal negotiations to create long-term sustainable partnerships.
• Develop and execute the annual retail brand plan including range management, lifecycle, delist/exit, SLOB, NPD pipeline and launch plan.
• Shape the future direction of the brands you manage through strategic thinking and commercial insight.
• Build and manage product portfolios including core range management, innovation pipelines and lifecycle planning.
• Identify opportunities for growth through category, shopper and consumer insights.
• Partner with internal teams to deliver new product launches and strategic initiatives.
• Demonstrate a consultative selling approach using knowledge of category, shopper and consumer insights.
• Contribute to the wider development of brand strategy and business growth plans.

Skills

Commercial instincts

Strategic thinking

Relationship building

Influence

Data analysis

Project ownership

Ambiguity navigation

Cross-functional collaboration

Job description

Do you get a thrill from solving complex problems?

Are you naturally curious, able to see opportunities others miss, and confident influencing stakeholders to bring ideas to life?

We're looking for a commercially sharp, strategically minded Senior Brand Account Manager to take ownership of key brand partnerships and drive sustainable, profitable growth.

This is a role for someone who enjoys balancing long-term strategy with day-to-day execution, building meaningful relationships and delivering results through influence, insight and collaboration.

Where and how you'll work:

Based in our Manchester office, you'll work closely with cross-functional teams, external brand partners and senior stakeholders across the business.

You'll have ownership of your brand portfolio, working with a high degree of autonomy whilst collaborating with teams across Sales, Category, Finance and Supply Chain.

You'll likely thrive in this role if you:

• Have strong commercial instincts and enjoy making decisions that drive growth
• Think strategically whilst remaining focused on delivery
• Build trusted relationships quickly and influence effectively at all levels
• Are highly resilient and comfortable operating in a fast-paced environment
• Enjoy analysing data, identifying opportunities and turning insight into action
• Take ownership of projects from concept through to delivery
• Can navigate ambiguity and solve problems with confidence
• Naturally bring people together to achieve shared goals

Experience in buying, sales, customer category management or managing commercial portfolios would be beneficial.

FMCG experience is not essential, and candidates from other sectors are encouraged to apply.

What you'll be trusted to do:

• Own and develop relationships with brand owners
• Deliver the budgeted brand P&L as per KPIs (internal and external) and own and manage the Consumer Investment brand budget
• Lead brand contract renewal negotiations to create long-term sustainable partnerships
• Develop and execute the annual retail brand plan which includes range management: core range, product lifecycle, delist/exit, SLOB, NPD pipeline: Business case and launch plan
• Shape the future direction of the brands you manage through strategic thinking and commercial insight
• Build and manage product portfolios, including core range management, innovation pipelines and product lifecycle planning
• Identify opportunities for growth through category, shopper and consumer insights
• Partner with internal teams to successfully deliver new product launches and strategic initiatives
• Demonstrate a consultative selling approach through knowledge of category, shopper and consumer utilising the communication skills training provided.
• Contribute to the wider development of brand strategy and business growth plans