Senior Behavioural / Cultural Analyst

Canvas8; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Life insurance

Cashback private health plan

Cycle scheme

Mental wealth days

Job summary

Canvas8 is seeking a Senior Behavioural Analyst in London to lead innovative research across consultancy projects and the Canvas8 Membership. You will spearhead cultural, social and tech shifts, collaborating with a dynamic team to reveal the “why” behind consumer behaviour.

You’ll manage complex projects, deliver actionable insights, and mentor junior colleagues while engaging with high-profile clients and diverse cultures. Hybrid work and ongoing development are offered.

Qualifications

• 4+ years experience with blended research methodologies and analysis.
• Proven commercial consulting experience at project-leading.
• Ability to generate actionable insights from research.
• Excellent project management skills.
• Curious, collaborative and tenacious.

Responsibilities

• Leading large-scale mixed methodology insight projects.
• End-to-end project management: from design to delivery.
• Presenting concise analysis, insights, trends and ideas in inspiring formats.
• Researching consumer behaviour, trends and shifts using innovative methods.
• Delivering seamless project coordination and managing timelines and budgets.
• Leading and mentoring junior team members.

Skills

Blended research

Consumer behaviour

Cultural analysis

Strategic research

Project leadership

Job description

Are you fascinated by human culture and behaviour? Are you a strategic thinker with a passion for brands, innovation and consumer behaviour? If so, we have an exciting opportunity for you as a Senior Behavioural Analyst in London.

This is an opportunity to join a dynamic close-knit team focused on revealing the “why” behind consumer behaviour. You'll be leading exciting projects, collaborating with brilliant people, and delivering impact for clients like Nike, Google, Lego, Mindshare and Universal Music. If you're smart, nice, open-minded and passionate about people and business, we want to meet you!

About us

We are Canvas8, a strategic insights practice with offices in London, NYC, LA, Singapore and Manila. We help our clients understand people so they can make better business decisions.

Our work investigates the hidden insights in everyday life – from the psychology behind the rise of absurdism in media, and teenagers’ obsession with romantasy and fan fiction, to why AI companions are becoming Gen Z’s go-to besties – and makes them meaningful for brands. Our team is a blend of disciplines and skills, from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.

About the role

This role is for a remarkable Senior Behavioural Analyst with 4+ years of relevant experience. You will be responsible for pioneering and leading innovative research and analysis across consultancy projects and through the Canvas8 Membership.

As part of the Consultancy team, you’ll be researching cultural, social and technological shifts as well as changes in industry. The research is incredibly varied. One day you might be speaking to a scientist about the psychology of doom scrolling, the next you might be pouring over data to discover why teenagers have stopped playing sports.

You should have ambition, drive, be personable and willing to get stuck in – leading strategic research projects, conducting analysis to solve client challenges, managing timelines and budgets, workshopping findings, designing deliverables, and debriefing clients.

You’ll need to excel at project leadership and project management, thinking creatively, and problem-solving, have great awareness of cultural trends, be emotionally intelligent, naturally curious about people, and have exceptional analytical, written and communication skills.

With a brilliant team around you, your efforts will be instrumental in helping Canvas8 inspire the world’s best brands, agencies and organisations.

The day-to-day

• Leading large-scale mixed methodology insight projects
• End-to-end project management: from design to delivery
• Working across editorial and consultancy projects
• Presenting concise analysis, insights, trends and ideas in inspiring formats
• Researching consumer behaviour, trends and shifts using innovative methods
• Delivering seamless project coordination
• Managing timelines, deliverables and budgets
• Working across cultures with potential travel
• Leading and mentoring junior team members

About you

You are experienced in consumer behaviour, cultural analysis, strategy and research. However, your key strength is your ability to organise and analyse research and communicate clear insights that solve strategic problems.

You will be a brilliant writer and editor, comfortable with quantitative and qualitative research and analysis – and a great communicator, on paper and in person. You can unlock powerful insights across different sources, be confident interviewing people, and parsing data, be genuinely interested in the world around you, and be capable of telling inspiring stories.

Well-organised, you are comfortable leading complex projects from start to finish, directing others, managing timelines and budgets, and problem-solving. Finally, you’ll excel in clarity of analysis and creating inspiring deliverables – from ethnographic documentaries to engaging workshops and high-quality written reports.

• 4+ years experience with blended research methodologies and analysis
• Proven commercial consulting experience at project-leading
• Ability to generate actionable insights from research
• Excellent project management skills
• Culturally aware (experience in different cultures is desirable)
• Commercially astute, and able to pick out the nuances of clients' business challenges
• A lateral thinker with an eye for spotting patterns and cultural shifts across industries
• Excellent editorial and written skills, and an ability to distil complexity into plain English
• Well-organised and proactive
• Great client management skills
• Curious, collaborative and tenacious
• Adept at resolving challenges and being quick at finding smart solutions

• Hybrid working with flexible start times
• 29 days paid holiday (including bank hols) plus a festive half day at the end ot the year
• Work from anywhere for up to two weeks per year
• Pension, life insurance, cashback private health plan and cycle scheme
• Access to physical and mental wellbeing support, including two ‘Mental Wealth’ days each year and access to 24/7 GP support
• Personalised career development plan and ongoing training
• Interest-free Life Unlock Loan for life’s bigger moments
• Dependant leave for those times when your family needs you most
• Summer Fridays, seasonal perks and regular socials to keep things fun
• Buddy system to support you as you settle in
• Long service awards to celebrate your milestones with us
• A friendly and welcoming team (pooches included)

Applications will close on Thursday, August 27, 2026.

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences – race, gender, age, and beyond – fueling our creativity and competitive edge. Shape your future with us, where diversity isn't just a value, but a key to our success.