Marketing Manager - FTC: Maternity Cover (15-18 months)

Reflect Digital Ltd; Maidstone; Hybrid; GBP 35,000 - 42,000; Full time

Benefits offered by this job

Flexible working

4-day work week

Hybrid working

Private healthcare

Birthday / Charity Day

Job summary

Reflect Digital Ltd in Maidstone is seeking a Marketing Manager on a 15–18 month fixed-term maternity cover, working closely with the marketing leadership to ensure seamless continuity. The role sits within our central marketing team, supporting campaigns, content and events across the Collective.

The ideal candidate is a generalist marketer with knowledge across channels, strong collaboration, and experience in content creation, CRM activity and lead generation.

Qualifications

• Clear and effective communication across internal teams and external partners.
• Decision-making under marketing pressure with KPI focus.
• Ability to collaborate and coordinate with multiple stakeholders.

Responsibilities

• Deliver campaigns in line with the Collective’s marketing strategy.
• Report on campaign performance against objectives.
• Support events calendar (Aspiration Digital, Brunch and Learns, Exhibitions, Roundtables).
• Create written content (blogs, reports, email templates, landing pages).
• Oversee monthly newsletter and email marketing (Mailchimp).
• Manage data platforms (CRM and outreach).
• Conduct market research to identify industry challenges and events.
• Maintain website content, SEO and updates with field experts.
• Be a brand advocate ensuring consistent branding across materials.

Skills

Communication

Decision making

Team working

Result oriented

Responsibility

Learning focused

Motivation

Idea generation

AI

Tools

Mailchimp

CRM

Job description

MARKETING MANAGER

Fixed-Term Contract: Maternity Cover (15-18 months)

Possibility for the role to become permanent based on the agency's position at the end of the contract

£35,000-£42,000 DOE

Hybrid working (Location: Maidstone Office, Kent)

What we do at Reflect Digital

Our mission is to unleash potential by combining the power of behavioural science with the art of marketing.

For our team, enabling them to do the best work of their careers.

For our clients, empowering them to achieve their business goals.

For our industry, inspiring our future digital leaders.

Reflect Digital is a performance marketing agency that specialises in using human-behaviour insights to supercharge digital marketing campaigns. From strategy to delivery, we level up our clients’ digital marketing by generating quality conversions across the customer journey.

Part of the Human First Collective, Reflect Digital sits alongside LAB, a technology and innovation agency, and Aspiration Digital, our charitable arm, which inspires our future digital leaders.

Since we were founded in 2011, we’ve received many awards and recognition, including Employer of the Year 2025, Campaigns Best Places to Work 2025 and 2026 and Best Use of Search in the European Search Awards 2026 with Nido Living, among others, demonstrating both our commitment to our team and our delivery of truly strategic campaigns for our clients.

The role

This role sits within the Human First Collective, straddling our three core businesses: Reflect Digital, LAB, and Aspiration Digital (our flagship event for students).

As Marketing Manager (15–18 Month Fixed-Term Contract), you will step into our central marketing team of three, working directly alongside our Marketing Director and an existing Marketing Manager, to cover maternity leave across the Collective. While you will be covering a specific colleague's leave, you'll be fully supported from day one with a comprehensive handover document, plus ongoing guidance from the Marketing Director and fellow Marketing Manager to ensure a smooth transition.

What you will be doing...

The distribution and accountability of some of these tasks is very person-reliant, and therefore we balance workload based on an individual's strengths and passions, which would be up for discussion as part of the interview. We do not expect you to be an expert in all areas of marketing, but we are looking for a generalist marketer who has knowledge of all areas/channels within marketing.

High Standards of Work: Produce great outcomes in line with the Collective’s marketing strategy

• Deliver campaigns in line with the Collective’s marketing strategy
• Reporting and tracking of campaign success in line with objectives
• Support the Collective’s events calendar, including:
  • Aspiration Digital ( annual digital conferences for students)
  • Brunch and Learns (online events)
  • Exhibitions
  • Roundtables
• Support and contribute to the Collective’s thought leadership programme
-Project managing / supporting the oversight of projects with other departments
• Idea generation and support with the core social media accounts
• Create written content (blogs, reports, email templates, landing pages)
• Oversee our monthly newsletter and other email marketing activity (using Mailchimp)
• Manage our data platforms (CRM and outreach)
• Oversee our outreach campaigns (writing emails, creating lists and campaigns for lead generation purposes)
• Conduct market research to identify industry challenges, new ideas, upcoming events etc.
• Manage and oversee the maintenance of the website(s), ensuring content is up-to-date, bug fixing, and SEO maintenance, working alongside our field experts.
• Be a brand advocate, ensuring all documents are branded and being a brand keeper.
• Generate ideas for agency growth, including campaign ideas and execution, lead generation and events.

Successful Collaboration: Collaborating with the team and contributing to key work

• Seamless Onboarding: Hit the ground running by leveraging a structured handover pack, collaborating closely with the Marketing Director and peer Marketing Manager to maintain campaign momentum.
• Support the Marketing Director in the execution of the Collective’s marketing strategy and activity plan.
• Provide support to our incumbent Marketing Manager on events, content creation, etc. where needed.
• Support the successful organisation of the Collective’s flagship event: Aspiration Digital.
• Work closely with the team to generate content for social channels and the website.
• Contribute to the team using your prior knowledge, fresh thoughts and enthusiasm.
• Collaborate with the wider team when appropriate for campaign delivery: reports, events, etc.
• Build relationships with other departments across the collective to be an advocate for marketing

Continuous Professional Development: Taking ownership of your own development with the support of your team

• Proactively seek out training and continuing professional development to ensure continued learning
• Seek out feedback from colleagues and take on board feedback to ensure your continuing professional development
• Be self-reflective to identify your own areas for development and, with support, identify methods to address these areas

Skills and competencies:

• Communication - be able to communicate effectively with internal teams and external parties where appropriate. Upholding our values and the highest levels of professionalism at all times.
• Decision making - making decisions that positively impact the marketing team’s work and seeking advice and guidance on more challenging decisions.
• Team working - work collaboratively with the team by communicating, listening, and responding professionally to feedback.
• Result-oriented - can work to deadlines and given KPIs.
• Responsibility - able to take responsibility for allocated tasks.
• Learning focused - take ownership of your own learning and professional development with the support of more senior colleagues.
• Motivation - to be a real self-starter and take complete accountability for your role and learning.
• Idea generation - being able to think outside of the box, come up with new ideas, challenge the status quo and help us stay on top of new trends, advancements, etc.
• AI - have an appreciation for how AI can be used to augment your skills and elevate what we deliver without taking away creativity and critical thinking.

What does success look like?

• Delivery of successful campaigns that align with department KPIs
• Increasing MQLs from our core target markets in line with lead targets
• Increasing engagement across core channels
• Increasing database size and engagement in core markets
• Increasing social engagement in core markets
• Creating captivating marketing collateral that helps drive awareness and engagement

THE PACKAGE

• Salary: £35k-£42k DOE
• Fixed contract 15-18 months with the opportunity for the role to become permanent based on the agency’s position at the time
• Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
• Annual Leave: 28 days (ex. Bank Holidays) plus Birthdays, Charity Day, and between Christmas and NY.
• Healthcare: Private Healthcare from Vitality.
• Breakfast Club and healthy snacks
• Weekly Wellbeing Sessions
• Access to trained Mental Health First Aiders (MHFA)
• Lunch & Learn and Brunch & Learn sessions
• Internal Training Opportunities -MHFA Training, First Aid Training, ED&I Training
• Endometriosis Friendly Employer
• Career Progression
• Work Anywhere Policy - Up to 4 weeks a year!
• Agency Partnerships

To watch staff testimonials about our company culture, you can watch this video on YouTube.

Interview process - What to expect.

This is a more detailed breakdown of our interview process and what to expect at every stage. If you require any reasonable adjustments to this process, please notify us at the application stage.

1. Cultural Interview with People Director & Hiring Manager via Google Meet - 1 hour
2. Task Stage - A task is set in advance and then a task Interview in person - 1.5hrs at the Maidstone office
3. Video or phone interview with our CEO, Becky.

Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every aspect of the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.