Senior Analyst — Customer (Beauty)

Jackalope Digital LLC; Manchester; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days annual leave

On-site gym

Staff discount on THG brands

On-site staff shop

Refer a friend £1000 bonus

Anniversary gifts

Job summary

THG is seeking a Senior Analyst — Customer (Beauty) to own analytical work across the customer lifecycle, partnering with Acquisition, Retention, CRM, marketing and loyalty teams. You will build segmentations, cohort analyses and behavioural models to inform decisions and optimise customer value.

You will work with engineering to understand the data model, develop dashboards, and present findings to Beauty stakeholders, balancing rigor with speed and impacting commercial outcomes.

Qualifications

• 3+ years experience in customer analytics, CRM or marketing analytics.
• Strong SQL skills and ability to build complex queries.
• Experience with customer segmentation, cohort analysis, or lifecycle analytics.
• Strong storytelling to translate analysis for non-technical stakeholders.
• Proven ability to work independently and own end-to-end projects.
• Experience with ecommerce analytics: funnel and site performance metrics.
• Strong stakeholder management and prioritisation across cross-functional teams.

Responsibilities

• Own customer analytics projects across the lifecycle: acquisition, retention, CRM, loyalty, marketing performance.
• Build segmentation, cohorts and behavioural models for business action.
• Analyse marketing channels to understand drivers of efficient acquisition.
• Contribute to the customer KPI framework and MMM inputs.
• Synthesize quantitative data with qualitative insight from customer research.
• Write and maintain SQL queries and analytical scripts; document analyses.

Skills

SQL

Customer analytics

Lifecycle analytics

Storytelling

Independent work

Ecommerce analytics

Stakeholder management

Tools

Tableau

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Location: Icon 1, WA15 0AF

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Senior Analyst — Customer (Beauty) at THG?

As Senior Analyst in the Beauty Customer team, you will own analytical work that helps THG’s Beauty division understand and grow its customer base. Working across acquisition, retention, CRM, marketing and loyalty, you will build the analysis, models and insight that enable the business to make better decisions about how it acquires and retains customers. You are expected to work largely independently — owning complex analytical problems end-to-end.

As a Senior Analyst — Customer (Beauty) you will:

Customer Analytics

• Own analytical projects across the customer lifecycle — acquisition, retention, CRM, loyalty, marketing performance and personalisation
• Build customer segmentations, cohort analyses and behavioural models that the business can act on
• Analyse marketing channel performance — understanding what drives efficient acquisition
• Support development of the Beauty customer KPI framework
• Contribute to marketing mix modelling (MMM) — providing customer and channel inputs, and connecting MMM outputs back to customer-level acquisition and retention decisions
• Synthesise quantitative data with qualitative insight (customer research, surveys, feedback) to build a rounded view of customer behaviour

Technical Delivery

• Write and maintain SQL queries and analytical scripts — producing accurate, well-documented analysis
• Work with the Engineering team to understand the customer data model
• Build dashboards and reports that communicate customer performance clearly

Stakeholder Engagement

• Present findings to the Customer Lead and Beauty stakeholders — translating complex analysis into clear business recommendations
• Manage ad hoc analytical requests — prioritising effectively and delivering reliably
• Coach the Customer Analyst — sharing knowledge and providing feedback
• Build strong working relationships across Beauty, Marketing, Brand and Data Engineering — managing stakeholder expectations and competing priorities proactively

What skills and experience do I need for this role?

Essential

• Experience (typically 3+ years) in customer analytics, CRM or marketing analytics
• Strong SQL skills — comfortable building complex analytical queries
• Experience with customer segmentation, cohort analysis or lifecycle analytics
• Strong storytelling — able to communicate complex analysis clearly to non-technical stakeholders
• Proven ability to work independently and take end-to-end ownership
• Experience with ecommerce analytics — conversion, funnel and site performance metrics
• Skilled at synthesising quantitative data with qualitative insight to form a complete view of customer behaviour
• Strong stakeholder management — able to build trust and manage competing priorities across functions

Desirable

• Experience in beauty, lifestyle, fashion or e-commerce environments
• Exposure to marketing mix modelling (MMM) or econometric approaches to marketing measurement
• Familiarity with CRM or marketing automation platforms
• Experience with Tableau or equivalent BI tooling

What Good Looks Like at This Level

At THG, we expect everyone to demonstrate behaviours that match their level. Here is what that looks like in this role:

• Operates largely independently — owns complex customer analytics end-to-end
• Deep expertise in customer analytics — the go-to person for customer behaviour, acquisition and retention questions
• Coaches the Customer Analyst — actively developing team capability
• Accountable for own targets — delivers high-quality analysis with minimal supervision
• Understands how customer analytics connects to commercial outcomes — CLV, retention rate, acquisition cost
• Makes pragmatic decisions on analytical approach — balancing rigour with speed

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.