Senior Ad Tech & Tracking Strategy Lead

Experian; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Pension

Bupa healthcare

Sharesave Scheme

25 days annual leave

Job summary

Experian is seeking a Senior Digital Tracking & Ad Tech Manager to lead the strategy and implementation of the measurement stack across web and app channels. You will own tagging, platform integrations, and governance for paid media, collaborating with Web, Data & Analytics and Engineering to drive accurate measurement and first-party data.

In this role you will manage a migration from Ensighten to GTM/sGTM, define roadmaps, and ensure campaigns are set up correctly with robust QA.

Qualifications

• Strong hands-on experience in ad tech, tagging, and tracking across web and app.
• Experience with tag managers (Ensighten, GTM) and data layer governance.
• Knowledge of major paid media platforms: Google Ads, Meta, TikTok, DV360/CM360/SA360.
• Experience with mobile attribution (Appsflyer) and server-to-server integrations.
• Ability to influence senior stakeholders and translate technical requirements into practical solutions.

Responsibilities

• Own the ad tech capability that supports paid media activation across web and app channels.
• Set the strategic direction and roadmap for tracking, platform integrations, ad operations infrastructure, and measurement enablement.
• Govern tagging, pixels, UTMs, events, and conversion frameworks; ensure consistent setup.
• Lead tag management migrations from Ensighten to GTM/sGTM.
• Own governance for campaign setup standards, taxonomy, naming conventions, and QA processes.

Skills

Ad tech

Tag management

JavaScript

Stakeholder influence

Vendor negotiation

Data layer governance

Tools

Ensighten

Google Tag Manager

server-side GTM

Appsflyer

Job description

Experian is seeking a Senior Digital Tracking & Ad Tech Manager to lead the strategy and implementation of the measurement stack across web and app channels. You will own tagging, platform integrations, and governance for paid media, collaborating with Web, Data & Analytics and Engineering to drive accurate measurement and first-party data.

In this role you will manage a migration from Ensighten to GTM/sGTM, define roadmaps, and ensure campaigns are set up correctly with robust QA.