Senior Ad Operations Executive

Adelphi Group; Greater London; On-site; GBP 42,000 - 60,000; Full time

Job summary

OMD UK, part of Omnicom, is seeking a Senior Ad Operations Executive to lead campaign setup, trafficking and performance tracking for high-profile brands. You will collaborate with planning and buying teams to ensure accurate launches and strong SLA management.

You will coordinate offshore Ad Ops support, share best practices, and provide clear, data-driven recommendations to optimize traffic and learnings while maintaining professional communications with media owners, clients and internal

Qualifications

• Extensive experience in ad operations and campaign trafficking.
• Ability to interpret briefs and optimize campaigns.
• Strong communication with internal teams and clients.
• Experience coordinating offshore teams and ensuring SLA adherence.

Responsibilities

• Communicate clearly with internal teams and stakeholders.
• Collaborate with planning and buying teams for accurate campaign setup and SLA management.
• Coordinate offshore Ad Ops team to ensure campaign launch readiness.
• Provide tracking best practice recommendations for ongoing campaigns.
• Interpret briefs and optimize traffic to maximise learnings.
• Maintain professional communication with media owners, clients, and internal teams.
• Be proactive and organized in all aspects of the role.

Skills

Ad operations

Campaign trafficking

SLA management

GTM

DV360

SA360

Client management

Tools

DV360

SA360

Tag management

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Ad Operations

Job Description:

About OMD UK

OMD UK is one of the UK’s largest media agencies, proudly sitting in the world’s largest media agency group – the OMD Global network, and named Media Network of Year at Cannes this year!

With over 35 years of history, we have built a reputation of outstanding partnerships and represent some of the world’s biggest brands, including McDonald’s, British Gas, Barclays, Channel 4, Lidl and Compare the Market.

Over 70% of our clients have been with us for 5+ years, and we take great pride in the relationships we build as a result of our commitment to client growth, encapsulated by our mission statement ‘We Create What’s Next’.

Senior Ad Operations Executive

Communication

• Communicate clearly and concisely, both verbally and in writing, with internal teams and external stakeholders.
• Collaborate with planning and buying teams to ensure accurate campaign setup with good SLA management and resolve technical issues impacting campaign performance.
• Coordinate offshore Ad Ops team to ensure requests are actioned and all necessary components for campaign launch are in place.
• Provide tracking best practice recommendations to planning and client teams for both ongoing and prospective campaigns.
• Interpret complex campaign briefs and communicate recommendations back to planning and Ad Ops teams to optimise campaign traffic and maximise learnings.
• Maintain professionalism and clear communication in all interactions with media owners, clients, and internal teams.
• Be proactive, helpful, positive, and organised in all aspects of your role.

Teamwork

• Contribute positively to team morale and promote a collaborative environment.
• Build strong relationships with specialist teams and client hubs, based on mutual respect for each other’s roles.
• Encourage the sharing of good work among teammates and across the department.
• Demonstrate a positive, forward-thinking attitude toward internal and external workloads and team engagements.

Work Quality

• Exhibit effective time management skills to meet all deadlines.
• Deliver 100% accurate work with strong attention to detail, overseeing the output of junior employees where relevant.
• Stay organized, multitask efficiently, and proactively manage your workload.

Client Management

• Develop a deep understanding of specific clients and OMD’s planning and buying requirements.
• Build strong relationships with planners and clients, leveraging your expertise to add value.
• Attend client status meetings when required.
• Take responsibility for staying on top of all client team expectations, clearly communicating project status updates.
• Where possible, foster relationships with other agencies involved in client projects.

Leadership

• Assisting junior team members, imparting knowledge and being a supportive resource (while managing any issues upwards).
• Proactively manage upwards by keeping your line manager updated on issues and seeking help as needed

Key Skills and Expertise

• Strong understanding of ad server technology and other marketing platforms (GTM, DV360, SA360, DV, IAS).
• Accurate and timely trafficking and reporting, ensuring campaigns align with media plans and provide insightful, actionable data.
• Ability to manage multiple requests using project management tools while adhering to trafficking and reporting SLA’s.
• Solid grasp of client account setup in ad servers including associations, advertiser structures, lookback windows, post-view/click conversions, attribution and tag management.
• Solid understanding of agency conversion tracking tools, processes and tag management operations across clients.
• Ability to collaborate with internal and external stakeholders to troubleshoot errors impacting campaign delivery and optimisation.
• Complete grasp of finance booking and reconciliation process for the Ad Ops team, ensuring best practices are being adhered to.
• Capable of creating and managing comprehensive “how-to” documents for trafficking, site tagging, and troubleshooting.
• Keeping the team informed by sharing industry news and updates, with a strong interest in technological developments.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/