Senior Ad Operations Executive

OMD UK; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

OMD UK is seeking an experienced Ad Ops professional to manage trafficking, reporting and campaign troubleshooting. You will work with GTM, DV360, SA360 and other platforms, ensuring campaigns launch on time and meet SLAs.

You will coordinate with planning, buying and client teams, mentor juniors, and create robust process docs to improve efficiency and insight.

Qualifications

• Experience with ad servers and campaign trafficking.
• Strong data-driven reporting and optimisation.
• Excellent communication with internal and client teams.

Responsibilities

• Communicate clearly with internal teams and stakeholders.
• Collaborate with planning and buying to ensure accurate campaign setup and SLA management.
• Coordinate offshore Ad Ops team for campaign launches.
• Provide tracking best practice recommendations to planning and client teams.
• Interpret complex campaign briefs and advise on optimisation to improve results.
• Maintain professionalism in all interactions with media owners and clients.
• Be proactive, helpful and organised in all aspects of the role.
• Assist junior team members and share knowledge where relevant.
• Keep line manager updated on issues and seek help as needed.
• Foster relationships with other agencies involved in client projects.

Skills

Ad Ops

Campaign trafficking

Stakeholder management

GTM

DV360

SA360

Data reporting

Team coordination

Tools

GTM

DV360

SA360

DV

IAS

Job description

OMD UK is one of the UK’s largest media agencies, proudly sitting in the world’s largest media agency group – the OMD Global network, and named Media Network of Year at Cannes this year!

With over 35 years of history, we have built a reputation of outstanding partnerships and represent some of the world’s biggest brands, including McDonald’s, British Gas, Barclays, Channel 4, Lidl and Compare the Market.

Over 70% of our clients have been with us for 5+ years, and we take great pride in the relationships we build as a result of our commitment to client growth, encapsulated by our mission statement ‘We Create What’s Next’.

Key Responsibilities

Communication

• Communicate clearly and concisely, both verbally and in writing, with internal teams and external stakeholders.
• Collaborate with planning and buying teams to ensure accurate campaign setup with good SLA management and resolve technical issues impacting campaign performance.
• Coordinate offshore Ad Ops team to ensure requests are actioned and all necessary components for campaign launch are in place.
• Provide tracking best practice recommendations to planning and client teams for both ongoing and prospective campaigns.
• Interpret complex campaign briefs and communicate recommendations back to planning and Ad Ops
• teams to optimise campaign traffic and maximise learnings.
• Maintain professionalism and clear communication in all interactions with media owners, clients, and internal teams.
• Be proactive, helpful, positive, and organised in all aspects of your role.

Teamwork

• Contribute positively to team morale and promote a collaborative environment.
• Build strong relationships with specialist teams and client hubs, based on mutual respect for each other’s roles.
• Encourage the sharing of good work among teammates and across the department.
• Demonstrate a positive, forward-thinking attitude toward internal and external workloads and team engagements.

Work Quality

• Exhibit effective time management skills to meet all deadlines.
• Deliver 100% accurate work with strong attention to detail, overseeing the output of junior employees where relevant.
• Stay organised, multitask efficiently, and proactively manage your workload.

Client Management

• Develop a deep understanding of specific clients and OMD's planning and buying requirements.
• Build strong relationships with planners and clients, leveraging your expertise to add value.
• Attend client status meetings when required.
• Take responsibility for staying on top of all client team expectations, clearly communicating project status updates.
• Where possible, foster relationships with other agencies involved in client projects.

Leadership

• Assisting junior team members, imparting knowledge and being a supportive resource (while managing any issues upwards).
• Proactively manage upwards by keeping your line manager updated on issues and seeking help as needed

Key Skills and Expertise

• Strong understanding of ad server technology and other marketing platforms (GTM, DV360, SA360, DV, IAS).
• Accurate and timely trafficking and reporting, ensuring campaigns align with media plans and provide insightful, actionable data.
• Ability to manage multiple requests using project management tools while adhering to trafficking and reporting SLA’s.
• Solid grasp of client account setup in ad servers including associations, advertiser structures,
• lookback windows, post-view/click conversions, attribution and tag management.
• Solid understanding of agency conversion tracking tools, processes and tag management operations across clients.
• Ability to collaborate with internal and external stakeholders to troubleshoot errors impacting campaign delivery and optimisation.
• Complete grasp of finance booking and reconciliation process for the Ad Ops team, ensuring best practices are being adhered to.
• Capable of creating and managing comprehensive "how-to" documents for trafficking, site tagging, and troubleshooting.
• Keeping the team informed by sharing industry news and updates, with a strong interest in technological developments.