Senior Activation Manager, AI-Driven Campaigns

WPP; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Job summary

WPP Media Solutions in London seeks a Senior Manager, Activation to lead campaign management for a portfolio of priority clients. You will own strategies, optimise performance, and collaborate with cross-functional teams in a hybrid, London-based role.

The role requires experience in Advertising Operations or Programmatic Campaign Management, strong analytics, and the ability to develop and mentor Campaign Management Executives.

Qualifications

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous.
• Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
• Highly organised with excellent time-management and prioritisation skills.
• Proficiency in Excel and analytical skills; willingness to learn key business systems.
• Data-driven and proactive programmatic expert with strong communication abilities.

Responsibilities

• Campaign Autonomy and Ownership: Focuses on campaign management excellence for a portfolio of priority clients; Oversees high-spend campaigns; Ensures margin targets; Manages billing procedures.
• Strategic Input: Directs testing strategy; participates in cross-department projects; recommends AI-driven measurement solutions; implements new processes; mentors Campaign Management Executives.
• Stakeholder & Client Interaction: Primary contact for major agency campaigns; coordinates with commercial teams; collaborates with Solutions Planning to meet KPIs.
• Problem Solving & Troubleshooting: Applies expert troubleshooting with advanced reporting tools; leads automation initiatives.
• Commercial Acumen: Supervises strategies to meet/exceed margin targets; oversees monetization and billing procedures.

Skills

Campaign management

Advertising operations

Programmatic trading

Analytical skills

Excel

Tools

DSPs

SSPs

Reporting tools

Job description

WPP Media Solutions in London seeks a Senior Manager, Activation to lead campaign management for a portfolio of priority clients. You will own strategies, optimise performance, and collaborate with cross-functional teams in a hybrid, London-based role.

The role requires experience in Advertising Operations or Programmatic Campaign Management, strong analytics, and the ability to develop and mentor Campaign Management Executives.