Senior Account Executive

Freuds Group; Greater London; On-site; GBP 38,000 - 54,000; Full time

Job summary

Freuds Group in London is seeking a Senior Account Executive to take more ownership of campaigns, drive outputs that are increasingly client-ready, and build trusted relationships with mid-level client contacts.

You will work across consumer and corporate PR, craft high-quality written materials, manage day-to-day client and team interactions with growing autonomy, and help drive strategy with sharp writing, strong media instincts, and proactive collaboration.

Qualifications

• Prior experience in consumer or corporate PR, agency or in-house.
• Strong writing across formats: press releases, reports, statements, online copy.
• Confident handling of media enquiries and proactive sell-ins.
• Excellent time management and responsiveness in a fast-paced environment.
• Ability to juggle multiple accounts and workstreams with varying demands.
• Solid grasp of the daily news agenda and broader industry context.
• Familiarity with AI tools.

Responsibilities

• Keep activity moving, anticipate next steps and escalate issues as they arise.
• Build trusted day-to-day relationships with junior and mid-level client contacts with updates and follow-ups.
• Produce high-quality, client-ready written materials including press releases and briefing notes.
• Identify opportunities, develop media angles and contribute ideas beyond basic execution.
• Handle media activity from proactive sell-ins to reactive enquiries and drafting responses.
• Maintain journalist, influencer and partner relationships and engage key contacts.
• Coordinate campaign delivery across teams to ensure deadlines are met.
• Prepare agendas, reports and coverage updates delivered on time.
• Support measurement and optimisation by tracking performance and insights.
• Guide junior colleagues and manage task briefs and drafts.
• Develop commercial awareness of scopes of work, time allocation and budgets.
• Use AI tools thoughtfully to improve research, drafting and workflow.
• Embrace our Love & Work culture and belonging, collaborating with purpose.

Skills

Consumer PR

Corporate PR

Strong writing

Media instincts

Time management

Campaign juggling

AI tools familiarity

Client relationship building

Autonomy in role

Job description

At Freud Communications, our client portfolio spans a diverse range of industries—from global brands like Danone, Nike, and EY, to impactful initiatives such as You Can Adopt (NHS).

As a Senior Account Executive, you are moving from execution to ownership. You will run assigned projects with growing independence, produce output that is increasingly client-ready, and start to build trusted relationships with mid-level client contacts. You are a reliable engine of your team and a supportive presence for junior colleagues.

This role is ideal for someone with solid communications experience who is ready to take greater ownership across accounts and campaigns. We’re looking for someone with sharp writing skills, strong media instincts, sound judgement and the confidence to manage day-to-day client and team interactions with increasing autonomy. We love individuals who hustle and enjoy staying one step ahead.

Essential Experience & Skills:

• Prior experience in consumer or corporate PR, gained in agency or in-house
• Strong writing ability across formats: press releases, reports, statements, and online copy
• Confident handling of media enquiries and proactive sell-ins
• Excellent time management and responsiveness in a fast-paced environment
• Ability to juggle multiple accounts and workstreams with varying demands
• Solid grasp of the daily news agenda and broader industry context
• Familiarity with AI tools
• Enthusiastic, proactive, hardworking, and eager to learn

Key Responsibilities

• Keep activity moving, anticipating next steps and escalating issues as they arise
• Build trusted day-to-day relationships with junior and mid-level client contacts, providing clear updates and well-prepared meeting follow-ups
• Produce high-quality, increasingly client-ready written materials, including press releases, messaging documents, reports, statements, social copy and briefing notes
• Use strong news, cultural and audience awareness to identify relevant opportunities, develop media angles and contribute ideas that move beyond basic execution
• Handle media activity with confidence, from proactive sell-ins and journalist follow-up to handling reactive enquiries and drafting responses for senior review
• Maintain strong journalist, influencer and partner relationships, understanding who matters for each client and how best to engage them
• Coordinate campaign delivery across media, social, influencer, partnerships, experiential and specialist teams, ensuring work is joined up and deadlines are met
• Prepare agendas, contact reports, status documents, coverage updates and evaluation reports that are accurate, useful and delivered on time
• Support measurement and optimisation by tracking performance, drawing out insights and suggesting practical improvements for future activity
• Guide and support junior colleagues by briefing tasks clearly, reviewing first drafts where appropriate and helping maintain team momentum
• Develop commercial awareness by understanding scopes of work, time allocation, budgets and the importance of delivering efficiently against client priorities
• Use AI tools thoughtfully to improve research, ideation, drafting, reporting and workflow efficiency, while applying sound judgement and quality control
• Embrace our cornerstones of Love & Work—bringing passion to everything we do and the resilience to see it through. You’ll also be part of a team that values belonging: we collaborate with purpose, connect authentically, embrace diverse perspectives and support one another.

Our employees come to us to work with some of the world’s best-known brands, businesses and influential people, helping our clients identify and tell meaningful stories that drive real change, and genuine connection. Love & Work is our foundation because we do what we love, and we love what we do. Many of our alumni have gone on to run their own top 150 agencies; to lead the communications and marketing for well-known global brands; and are leaders in their fields of expertise.

We pride ourselves on the ability to assemble teams of passionate specialists from all over the world with a huge variety of backgrounds, all experienced in solving tricky problems. As an equal opportunity employer, we encourage all applicants to apply, regardless of race, religion, origin, gender, sexual orientation, age, marital status, or disability.

Freuds Group strives to ensure a sense of belonging for all; we’re proud to support and utilise a diverse range of thoughts and perspectives in the teams we build as well as the work we create. Our belonging behaviours are built on the foundation of Collaboration, Connection, Empathy & Understanding and Allyship, these pillars are entwined into our daily life and are one of the markers for how we measure both company and individual success.