Account Manager, Consumer & Lifestyle

joinus; Greater London; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Wellness programmes

Pension contributions

Medical & dental insurance

Life assurance

Professional development

Job summary

FINN Partners in London is seeking a public relations professional who loves fashion and football to join as Account Manager. Manage a portfolio of consumer accounts, oversee social media, and work with senior team members to craft campaigns that earn coverage and drive results.

You will lead across fashion brands and sports betting/entertainment clients, developing reactive, culturally relevant content and strong media relationships.

Qualifications

• Minimum 3 years agency/PR experience.
• Broad understanding of public relations and industry practice.
• In-depth knowledge of media relations from trade publications to national outlets.
• University degree.
• Experience with sports/fashion media is a plus.

Responsibilities

• Develop and cultivate relationship with the client and external audiences.
• Oversee day-to-day client projects and events to ensure quality and value.
• Assist in account administration duties such as billing and financial reporting.
• Recommend and implement initiatives that improve the public’s perception of the client.
• Oversee all aspects of major events for the client.
• Handle special media inquiries.
• Review materials prepared by junior staff.
• Develop staff development plans for junior staff.
• Develop materials on complex issues (e.g., Q&A, speeches, collateral materials).
• Develop, pitch and place positive stories by and about the client in appropriate media.
• Cultivate positive client presence in all media through releases and inquiries.
• Maintain clear communications between client and account team with strategic counsel.
• Partner with client and other communications firms to develop plans.
• Research, assist and present new business proposals.
• Develop original research and market studies for proposals.
• Develop complete communication plans for clients.

Skills

Writing

Media relations

Brand knowledge

Storytelling

Team player

Commercial acumen

PR enthusiasm

Sports knowledge

Ability to work fast-paced environment

Education

University degree

Job description

The Role

We are looking for a public relations professional who loves both fashion and football. You will be culturally curious and genuinely passionate about fashion, sport and the brands that surround it.

As Account Manager, you will be an active day-to-day lead across a portfolio of dynamic consumer accounts primarily men’s fashion and the sports betting and entertainment sector, as well as retail and lifestyle. You will manage client relationships with confidence, oversee social media programmes, and work closely with senior team members to develop and deliver creative campaigns that earn coverage, build audiences and drive results.

Reporting to Account Supervisors and Vice Presidents, you will be joining a team in an exciting period of growth, with real scope to develop your skills across new sectors and take on increasing responsibility as the practice expands.

The Account Manager will work primarily across three areas:

• A men’s lifestyle and fashion e-commerce brand, supporting consumer PR, influencer activity and editorial media relations for a brand with a loyal and growing UK audience
• Two leading UK sports betting brands, where the role requires strong knowledge of football and wider sports culture, and the ability to develop reactive, culturally relevant content and PR at pace.

Primary Responsibilities

• Develop and cultivate relationship with the client and external audiences.
• Oversee day-to-day client projects and/or events to ensure the quality of work meets client’s objective and does so in a manner that provides value.
• Assist in the management of account administration duties such as billing and financial reporting.
• Recommend and implement initiatives that improve the public’s perception of the client.
• Oversee all aspects of major events for client.
• Handle special media inquiries.
• Review materials (e.g., pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by Senior Account Executives, Account Executives or Assistant Account Executives.
• Develop tailored staff development plans for junior staff working under their supervision
• Develop materials on complex issues (e.g., Q&A, speeches, collateral materials).
• Develop, pitch and place positive stories by and about the client in appropriate business, trade and consumer media.
• Cultivate positive client presence in all media through releases, contact and responsiveness to inquiries/requests.
• Maintain clear and consistent communications between the client and account team consistently providing strategic advice and counsel.
• Partner with client and other communications firms (i.e., ad agencies) to develop and complete communications plan.
• Research, assist and present new business proposals.
• Develop original research, surveys, and market studies for existing and new business proposals.
• Develop complete communication plans for clients.

Skills Required

• Excellent consumer and brand knowledge
• Enthusiasm and a desire to be involved in award winning PR campaigns
• A nose for a great story
• Strong writing skills for varied audiences
• Ability to work in a fast-paced environment
• A passion for media
• Existing media and trade contacts in relevant fields
• Excellent writing and presentation skills
• Good attention to detail, organisation and confidence are all a must
• Resourceful and innovative
• Development minded, helping to coach and develop junior members of the team
• Team player
• IT whizz
• Strong commercial acumen

Recommended Background

• Extensive professional experience with a minimum of 3 years of agency/PR experience.
• Technical expertise in field.
• Broad understanding or public relations.
• Broad understanding of industry practice and client.
• In-depth knowledge of media relations from key trade publications to national outlets.
• University degree.

Compensation & Benefits

• £36,000+ commensurate with experience.
• FINN Partners offers a suite of employee benefits including generous time off, wellness and professional development programmes, and above-average employer pension contributions, medical & dental insurance and life assurance, to name just a few.

Equality, Diversity & Inclusion Statement

We are committed to fostering an inclusive workplace where everyone feels valued and respected. We welcome applications from all suitably qualified candidates, regardless of age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion, or belief.