Associate Director - Culture - FTC

Freuds Group; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Freuds Group in London is seeking a senior Account Director or Associate Director to lead earned-first, culture-led campaigns for luxury and consumer brands. You will inspire large agency teams and partner with senior clients to deliver fame-making campaigns with impact across earned, influencer, social and media channels.

The role offers a 4- or 5-day week, with 3 days based at our office on Stephen Street, London.

Qualifications

• Experience at SAD or Associate Director level in consumer, culture-led and/or luxury brand communications, ideally in an agency
• Strong publicity, influencer, comms and events experience with a clear point of view on earned media

Responsibilities

• Lead earned-first, integrated communications strategies across culture-led consumer and luxury brands, articulating the role of earned, influencer, social and media
• Manage client briefs end to end, from strategy and creative development through to presentation, delivery and measurement
• Act as a trusted day-to-day and senior client lead across retained accounts, major moments and global activations
• Lead six-figure campaigns and motivate teams to deliver high-quality work on time, on budget and above expectation
• Build strong internal and external networks across journalists, creators, influencers, talent and partners
• Line-manage and mentor junior team members, supporting their development and fostering a collaborative, high-energy culture
• Embrace our Love & Work cornerstones and our belonging values in everyday collaboration

Skills

Strategic thinking

Leadership

Client management

Publicity & comms

Job description

We are a team of consumer specialists who make businesses and brands culturally relevant through impactful earned communications.

Our success comes by transcending the category, we crash the national conversation and go beyond what is expected. With connectivity at our heart, we match the right people with the right brand, bringing together clients, partners, and friends to amplify the campaign and to add credibility. We deliver campaigns that ensure our audience takes notice, we drive engagement, build, and protect reputations, shift perception, grow fame, build relationships, and change behaviour. Our aim is to connect our clients to their target audiences in a meaningful, relevant ways.

The Role:

We are looking for a culturally connected, strategically minded and results orientated Senior Account Director or Associate Director to join us for 12 months. We’re open to both a 4 and a 5 day week, with 3 days based with us at 1 Stephen Street, London.

The ideal colleague will come armed with big consumer brand experience ready to work across a likely account mix that transgresses luxury through to FMCG brands. We need a motivated leader with experience of inspiring teams to deliver fame-making campaigns that deliver impact in earned and social, with strong publicity, influencer, comms and events credentials.

They should be brilliant with clients, comfortable operating globally, and able to create work that appeals to Gen Z audiences and excites both clients and agency staff. We want someone with the charm, smarts, counsel and proactivity to manage senior clients, large agency teams and form part of the senior team within consumer brands at Freuds.

We value connectivity, hustle and collaboration. We want high energy, motivational leadership and ambition.

Responsibilities:

• Lead earned-first, integrated communications strategies across culture-led consumer and luxury brands, confidently articulating the role of earned, influencer, social and media.
• Manage client briefs end to end, from strategy and creative development through to presentation, delivery and measurement.
• Act as a trusted day-to-day and senior client lead, bringing strong judgement, pace and confidence across retained accounts, major moments and global activations.
• Lead six-figure campaigns and motivate teams to deliver high-quality work on time, on budget and above expectation.
• Build strong internal and external networks across journalists, creators, influencers, talent and partners.
• Line-manage and mentor junior team members, supporting their development and helping create a collaborative, high-energy team culture.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

Experience:

• SAD or Associate Director level experience in consumer, culture-led and/or luxury brand communications, ideally within an agency environment.
• Strong publicity, influencer, comms and events experience, with a clear point of view on earned media and the evolving media landscape.
• Seasoned client handler, confident advising senior stakeholders and building trusted relationships globally.
• Proven experience leading teams, managing fast-paced workstreams and delivering standout consumer brand campaigns.
• Excellent written, verbal and presentation skills, with a proactive, solutions-focused approach.

We look for smart and resilient problem solvers; for creative minds; for individuals who want to push boundaries; to look at things from different angles; and connect the dots in a way others can't.

Our employees come to us to work with some of the world’s best-known brands, businesses and influential people, helping our clients identify and tell meaningful stories that drive real change, and genuine connection. Love & Work is our foundation because we do what we love, and we love what we do. Many of our alumni have gone on to run their own top 150 agencies; to lead the communications and marketing for well-known global brands; and are leaders in their fields of expertise.

We pride ourselves on the ability to assemble teams of passionate specialists from all over the world with a huge variety of backgrounds, all experienced in solving tricky problems. As an equal opportunity employer, we encourage all applicants to apply, regardless of race, religion, origin, gender, sexual orientation, age, marital status, or disability.

Freuds Group strives to ensure a sense of belonging for all; we’re proud to support and utilise a diverse range of thoughts and perspectives in the teams we build as well as the work we create. Our belonging behaviours are built on the foundation of Collaboration, Connection, Empathy & Understanding and Allyship, these pillars are entwined into our daily life and are one of the markers for how we measure both company and individual success.