Senior Account Director

ZEAL Creative Limited; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

ZEAL Creative Limited, a leading brand activation agency, seeks a Senior Account Director to spearhead marketing initiatives for major clients in the drinks industry. The ideal candidate will bring proven success in account management and leadership, ensuring exceptional creativity and strategic development in client campaigns. Join us in creating impactful consumer engagement for top global brands!

Benefits

Contributory pension scheme

Annual company bonus scheme

Private Medical Insurance

Life Assurance

Continuous learning and development

Enhanced parental benefits

Zeal Day off

Work from home budget

Dog-friendly offices

Social events

Qualifications

• Proven experience as an Account Director or Senior Account Director in the drinks/spirits sector.
• Experience managing a brand portfolio exceeding £1m.
• Demonstrated ability to grow client revenues.

Responsibilities

• Lead execution of innovative marketing campaigns.
• Oversee clients' annual brand planning process.
• Manage direct reports and foster supportive relationships.

Skills

Strategic Thinking

Communication

Financial Management

Coaching

Negotiation

Job description

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We are ZEAL, the UK’s most effective brand activation agency. We help the world’s biggest brands to engage, inspire and motivate consumers into action.

Our clients are some of the world’s largest FMCG retail brands. If having the chance to work with the likes of Lucozade, KitKat, Kelloggs, Starbucks, LactoFREE, Carlsberg, San Miguel, Brooklyn Brewery and other global brands sounds like the ideal day for you – then look no further than us!

We want to be the agency that all clients want to work with and just as importantly, the one that the best people in the industry want to join. Our principles around talent are simple - You bring your passion, creativity and drive and we invest in your training, long-term personal development and give you the resources you need to thrive.

We’re passionate about creating an inclusive place to work that celebrates and values diversity and inclusion, and ultimately enriches our culture.

Role in summary

Supporting a Group Account Director on a recently won client in the drinks industry, you’ll be spearheading the direction and execution of shopper marketing initiatives for a range of brands.

A seasoned account handler, you’ll be focussing on the delivery of innovative campaigns that capture consumers from point of purchase through to wider client services team, and collaborating closely with cross-functional teams, leveraging your expertise to drive innovative campaigns that captivate consumers at the point of purchase.

What you’ll be doing:

• Delivering strategic direction to the teams overseeing the delivery of work, demonstrating impact, intellect, and creativity
• Leading on the execution of high value projects, campaigns and work ensuring they deliver exceptional creativity, strategic thinking and agreed contribution
• With oversight from the Group Account Director, strategically lead on the clients’ annual brand planning process, identifying gaps where ZEAL can develop avenues to expand contribution, either through new services or access to new categories
• Work alongside the Group Account Director to identify and drive opportunities to grow your portfolio including contribution, new services, and new categories. This will include having a good working knowledge of ZEAL’s offering and the overall agency business plan
• Participating in contract negotiations for high value work, partnerships, and collaborations, alongside the Group Account Director and Managing Director
• Effectively track the efficacy of projects and lead on the creation of case studies that reflect our best work – whether that be creatively or commercially effective - for multi-use purpose including social media, website, creds decks or new business opportunities
• Leading any direct reports as a coach and guide, championing them and delivering a meaningful PDR programme ensuring they have focused objectives while actively fostering respectful, productive, and supportive working relationships
• Participate in building the ZEAL brand, profile, and reputation by contributing to PR and social media activities such as writing thought pieces that reflect your expert point of view of our industry

What you’ll bring to the role:

• Proven experience working as an Account Director or Senior Account Director across drinks/spirits clients or similar
• Experience managing a brand portfolio in excess of £1m
• Proven abilities in growing client revenues
• Innovative, a great idea generator and a strategic thinker concerning brands
• First-class communicator who can comfortably negotiate and challenge
• Exceptional financial management skills and commercial acumen
• Great coach and mentor and an involved team manager

How we reward you:

• Contributory pension scheme
• Annual company bonus scheme
• Private Medical Insurance
• Life Assurance
• Continuous learning and development
• Enhanced parental benefits

Additional benefits:

• The last Friday of every quarter is a Zeal Day off
• Christmas closure
• Work from home budget to help you achieve your dream set-up
• Dog-friendly offices
• A wealth of social events from our seasonal gatherings to our quarter review get-togethers

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