Senior Account Director

Digital Waffle; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Digital Waffle, a global integrated marketing agency, is seeking a Client Director to own and grow key lifestyle and consumer brand accounts from London. The role demands strategic leadership across influencer, social, content and experiential campaigns, and driving commercial conversations that expand retainers and project revenue.

You will manage senior brand stakeholders, shape campaign direction with cross-functional teams, and ensure on-brand, high-quality delivery while hitting revenue

Qualifications

• Experience leading client-facing roles in marketing agencies.
• Proven ability to grow accounts financially with real numbers.
• Comfort handling senior brand stakeholders and commercial talks.
• Ability to forecast, price, and plan account growth.
• Strong communication and leadership with cross-functional teams.

Responsibilities

• Own senior client relationships across a portfolio of key brand accounts.
• Grow accounts commercially: expand scope, drive revenue, and retainers.
• Develop growth plans mapping short-term campaigns to long-term revenue.
• Lead campaigns across influencer, social, content and experiential channels.
• Lead commercial conversations for scope changes, upsells and SOWs.
• Shape campaign direction with creative, production and strategy teams.
• Manage budgets, timelines and performance reporting.
• Demonstrate measurable results tied to brand objectives and growth targets.
• Forecast account growth and feed into agency planning and resourcing.

Skills

Client Director

Senior Account Director

Account growth

Forecasting

Stakeholder management

Commercial strategy

Pricing & margins

Leadership

Job description

A global integrated marketing agency with heritage in influencer marketing is hiring a Client Director to lead strategic relationships with major lifestyle and consumer brand accounts, with a clear mandate to grow them commercially.

This isn't a caretaker role. You'll take full ownership of your book of accounts and be measured on how much you grow them, not just how well you maintain them. You'll shape campaign strategy across influencer, social, content and experiential, but the real remit is spotting where each account can go next, driving expansion of scope, retainers and project pipeline, and holding the commercial conversations that turn strong relationships into bigger ones.

Role:

Client Director

Location:

London (Liverpool Street), hybrid, 3 days per week on site

What you'll be doing:

• Own senior client relationships across a portfolio of key brand accounts and act as the strategic lead across each
• Actively grow accounts commercially: identify new workstreams, expand scope, drive incremental project revenue and evolve retainers upwards
• Build account growth plans that map short-term campaigns to longer-term commercial opportunity, tracked against clear revenue targets
• Take a holistic view across influencer, social, digital content and experiential activity rather than defending a single channel
• Lead the commercial conversations that unlock expansion, including scope changes, upsells, additional retainers and new SOWs
• Shape campaign direction alongside internal creative, production and strategy teams, protecting quality end to end
• Manage budgets, timelines and performance reporting across multiple accounts and campaigns
• Ensure campaigns deliver measurable results tied to brand objectives, and use that evidence to unlock the next piece of work
• Spot risk of account contraction early and build the plan to counter it
• Feed forecasted account growth into wider agency planning and resourcing

What you'll need:

• Strong experience in a Client Director, Senior Account Director or similar client services leadership role, agency-side
• Background within influencer, social, creative or integrated marketing agencies
• Demonstrable track record of growing accounts financially, with real numbers to point to (expanded retainers, incremental project revenue, new workstreams unlocked)
• Ability to take a holistic view across marketing activity on an account rather than staying inside a single channel
• Confidence managing senior brand-side stakeholders and holding commercial conversations with them
• Strong commercial instincts, comfortable with forecasting, margin, pricing and account planning
• Excellent communication and leadership skills, both client-facing and internally
• Balance of strategic thinking and delivery rigour: happy shaping direction, willing to hold quality control across live campaigns

Nice to have:

• Experience across lifestyle, beauty, fashion, entertainment or wider consumer brand categories
• International account leadership across UK, Europe or US
• Prior experience owning P&L or clearly defined account revenue targets

This role would suit a commercially minded client services leader who wants ownership of a book of major brand accounts, with the mandate and the platform to grow them meaningfully, not simply keep them ticking over.