SEM Lead, UK

eucalyptus; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

eucalyptus is seeking an exceptional SEM Lead to own and scale our search channel growth in the UK market. You will drive performance across Google products, manage seven-figure monthly budgets, and work with cross-functional teams to optimise landing pages and campaigns.

The role requires deep expertise in paid search within regulated healthcare-adjacent industries, strong analytical skills, and a track record of delivering measurable growth in a fast-moving environment.

Qualifications

• 4+ years in search or paid media.
• Expert knowledge of Google Ads, including Performance Max.
• Proven track record planning and executing landing page experiments.
• Highly analytical mindset with data-driven hypotheses and clear communication.
• Experience in regulated industries like healthcare and pharma.
• Experience in D2C, consumer, or subscription-based businesses.

Responsibilities

• Own the UK Google Search growth strategy across Search, Performance Max, Shopping, Display, YouTube and Gmail.
• Manage seven-figure monthly media budgets with the Allocation & Performance Managers.
• Lead A/B and multivariate landing page testing and translate data into insights.
• Collaborate with design, analytics and engineering to improve CTR, CVR and ROAS.
• Foster a culture of testing and optimisation across the funnel.
• Monitor platform changes and healthcare advertising compliance.

Skills

Google Ads

Paid media

Landing page testing

Data analysis

Healthcare compliance

Tools

Google Analytics

Looker Studio

Search Console

Job description

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About The Role

We're looking for an exceptional SEM Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem - leveraging deep expertise across all Google products, from Search to Performance Max - to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands.

You’ll think end-to-end - from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.

What You'll Do

• Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
• Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
• Lead A/B and multivariate landing page testing, turning performance data into actionable insights
• Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
• Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
• Stay ahead of platform changes - monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
• Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
• Work cross‑functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies

About You

• 4+ years in search or paid media, with deep hands‑on experience managing Google campaigns
• Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. performance max)
• Proven track record planning, executing, and interpreting landing page experiments
• Highly analytical mindset with strong attention to detail, able to form data‑driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
• Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
• Experience in D2C, consumer, or subscription‑based businesses – you understand how to optimise for acquisition, retention, and lifetime value
• Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
• Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
• Familiar with healthcare‑specific search compliance (e.g. medical claims, ad copy restrictions, prescription pathways) is highly desirable
• Experience scaling search in multi‑market or global organisations, and comfort using first‑party data to optimise creative and bidding strategies, is a plus

Why join Eucalyptus?

Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.

Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.

What Makes Joining Eucalyptus Unique

• High-growth opportunity -We're scaling rapidly across new markets, conditions, and demographics
• Meaningfulimpact - Yourworkwilldirectlyinfluencepatient outcomes and businessgrowth
• Ownershipandautonomy -Yourfamiliar…
• Career acceleration - Work alongside high-performing teams in an ambitious, fast-moving environment
• Mission-driven work - Help buil