Paid Social Lead

Careers at Eucalyptus; Ruislip; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

London office-based 3 days/week

Hybrid work model

Job summary

Eucalyptus is seeking a Paid Social Lead to own and scale paid acquisition in the UK, with emphasis on Meta and expansion to other social channels.

You will lead strategy, testing, and performance analysis to drive customer acquisition and revenue growth in a fast-moving digital health landscape.

Qualifications

• 4+ years of hands-on performance marketing experience.
• Proven ability to manage and scale large paid social budgets.
• Experience in D2C, consumer, subscription, or digital health is valued.

Responsibilities

• Own the paid social strategy for the UK with a strong focus on Meta.
• Lead strategy, creative testing, optimisation and analysis to drive growth.
• Collaborate with product, CRO, engineering, brand, and lifecycle teams.
• Stay ahead of Meta platform developments and policy changes.
• Analyse campaign performance using BI tools to identify opportunities.

Skills

Performance marketing

Meta Ads Manager

Large budgets

Creative-led marketing

Testing methodologies

Full-funnel optimisation

Customer acquisition

ROI focus

LTV & retention

Data analysis

UK market knowledge

Stakeholder management

Job description

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You’ll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the role

We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth.

You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment.

What you’ll do

• Own the paid social strategy for the UK market with a strong focus on Meta advertising
• Manage and optimise 7 figure monthly media budgets
• Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences
• Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
• Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results
• Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
• Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
• Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
• Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space

About you

• 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager
• Proven experience managing and scaling large paid social budgets with clear commercial accountability
• Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation
• Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
• Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
• Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
• Familiar with UK consumer behaviour and performance marketing best practices within the UK market
• Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action
• Excellent communication and stakeholder management skills

Why join Eucalyptus?

Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.

Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.

What makes joining Eucalyptus unique:

• High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics
• Meaningful impact – Your work will directly influence patient outcomes and business growth
• Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy
• Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
• Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.

Do you currently have the right to work in the UK?

Our current working policy is 3 days a week in our London office, and 2 days at home.