Segmentation Analyst (Marketing)

Square One Resources; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Square One Resources is seeking an experienced Segmentation Analyst for a year-long contract in Greater London. This role focuses on building customer segmentation and audience strategies within a new team, contributing to an exciting project.

The ideal candidate will own the design and activation of segmentation strategies, translating complex customer data into actionable frameworks, ensuring effective journey orchestration and compliance.

Qualifications

• Proven experience in segmentation, audience strategy, or CDP led marketing enablement.
• Strong understanding of customer lifecycle marketing and personalisation at scale.
• Comfortable operating in complex, global, matrixed environments.

Responsibilities

• Own the design, evolution, and activation of customer segmentation and audience strategies.
• Translate customer data, behavioural signals, and value indicators into actionable frameworks.
• Ensure the right customers receive the right message through effective journey orchestration.

Skills

Segmentation experience

Audience strategy

Data enablement

Lifecycle marketing

Detail-oriented

Job description

An experienced Segmentation Analyst is required by our client, a leading Global Analytics organisation based in Central London, for a year-long contract.

This is a fantastic opportunity to building the foundations within a new team, at the beginning of a very exciting project.

Your role:

Own the design, evolution, and activation of customer segmentation and audience strategies across the marketing ecosystem. This role translates customer data, behavioural signals, and value indicators into actionable audience frameworks that power journey orchestration, personalisation, and media activation. As a specialist partner to analytics, lifecycle, and channel teams, the role ensures the right customers receive the right message, through the right journey, at the right time at scale and in compliance.

Skills & Experience Required

• Proven experience in segmentation, audience strategy, or CDP led marketing enablement.
• Strong understanding of customer lifecycle marketing and personalisation at scale.
• Comfortable operating in complex, global, matrixed environments.
• Highly detail-oriented with a structured, governance-first mindset.
• Collaborative partner to analytics, MarTech, and marketing operations teams.

Your areas of knowledge should include:

• Audience Strategy & Segmentation Design
• CDP, Identity & Data Enablement
• Journey & Activation Support
• Governance, Standards & Best Practice
• Analytics & Technical Skills
• Commercial Translation & Impact

We have interview slots available this week, with a quick turnaround expected. If you have the correct level of experience, please send your CV now for immediate review.