Global Segmentation Strategist

Square One Resources; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Square One Resources is seeking an experienced Segmentation Analyst for a year-long contract in Greater London. This role focuses on building customer segmentation and audience strategies within a new team, contributing to an exciting project.

The ideal candidate will own the design and activation of segmentation strategies, translating complex customer data into actionable frameworks, ensuring effective journey orchestration and compliance.

Qualifications

• Proven experience in segmentation, audience strategy, or CDP led marketing enablement.
• Strong understanding of customer lifecycle marketing and personalisation at scale.
• Comfortable operating in complex, global, matrixed environments.

Responsibilities

• Own the design, evolution, and activation of customer segmentation and audience strategies.
• Translate customer data, behavioural signals, and value indicators into actionable frameworks.
• Ensure the right customers receive the right message through effective journey orchestration.

Skills

Segmentation experience

Audience strategy

Data enablement

Lifecycle marketing

Detail-oriented

Job description

Square One Resources is seeking an experienced Segmentation Analyst for a year-long contract in Greater London. This role focuses on building customer segmentation and audience strategies within a new team, contributing to an exciting project.

The ideal candidate will own the design and activation of segmentation strategies, translating complex customer data into actionable frameworks, ensuring effective journey orchestration and compliance.