Marketing Analytics Manager

Lorien; Abingdon; Hybrid; GBP 67,000 - 112,000; Full time

Job summary

Lorien in Abingdon is seeking an experienced Marketing Analytics Manager to join on an initial 3-month contract (outside IR35). The role is hybrid, requiring three days on site per week, and aims to cover an absence with immediate impact.

You’ll analyze campaign performance, build dashboards in Power BI, and translate data into actionable recommendations for marketing stakeholders.

Qualifications

• Experience in a Marketing Analytics Manager or similar analytics role.
• Strong understanding of digital and marketing performance metrics.
• Hands-on with Google Analytics, SQL and Power BI.
• Ability to translate data into commercial recommendations.

Responsibilities

• Monitor and analyse marketing performance across multiple channels.
• Produce and enhance reporting and dashboards using Power BI.
• Use Google Analytics and other platforms to assess campaign effectiveness.
• Analyse data sets using SQL to identify trends and opportunities.
• Provide insight-led recommendations to marketing stakeholders.
• Support campaign planning through benchmarking, forecasting and performance analysis.
• Investigate performance challenges and identify root causes.

Skills

Marketing analytics

Stakeholder communication

Autonomous working

Analytical thinking

Problem solving

Tools

Power BI

Google Analytics

SQL

Job description

Marketing Analytics Manager

3-Month Contract | Outside IR35 | Abingdon (Hybrid - 3 Days per week)

We're looking for an experienced Marketing Analytics Manager to join a high-performing marketing team on an initial 3-month contract. This role has arisen to provide cover during a period of absence and requires an individual who can quickly integrate into the team and deliver value from day one.

This is an excellent opportunity for a hands-on marketing analytics professional who enjoys turning complex data into actionable insights and influencing marketing performance through data-driven recommendations.

The Role

You'll be responsible for supporting marketing teams through the analysis and interpretation of campaign performance data, helping stakeholders understand what's working, identifying opportunities for improvement and providing recommendations to optimise results.

Key responsibilities include:

• Monitoring and analysing marketing performance across multiple channels.
• Producing and enhancing reporting and dashboards using Power BI.
• Using Google Analytics and other marketing platforms to assess campaign effectiveness.
• Analysing data sets using SQL to identify trends, issues and opportunities.
• Providing insight-led recommendations to marketing stakeholders.
• Supporting campaign planning through benchmarking, forecasting and performance analysis.
• Investigating performance challenges and identifying root causes.
• Acting as a trusted analytics partner to marketing teams.

What We're Looking For

Essential

• Previous experience in a Marketing Analytics Manager, Marketing Analyst or similar marketing-focused analytics role.
• Strong understanding of digital and marketing performance metrics.
• Hands-on experience with:
  • Google Analytics
  • SQL
  • Power BI
• Experience analysing campaign performance and presenting insights to stakeholders.
• Ability to work autonomously and quickly become productive in a new environment.
• Strong communication skills with the ability to translate data into commercial recommendations.

Desirable

• Experience running or analysing A/B tests.
• Experience within publishing, academic publishing or journal submissions environments.
• Customer journey or customer analytics experience with a strong marketing focus

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.