Search Marketing Specialist

JR United Kingdom; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative digital growth agency is seeking a Paid Media Executive to join their dynamic team. This role offers a fantastic opportunity for professional development in the fast-paced healthcare sector. You will manage and optimize localized media campaigns across major platforms like Google and Meta, ensuring high performance and alignment with client goals. With a focus on employee development and a commitment to work-life balance, this agency provides a supportive environment for you to enhance your skills and advance your career. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you.

Benefits

Remote Work Flexibility

Employee Development Programs

Work-Life Balance

Innovative Work Environment

Qualifications

• Experience as a Paid Media Executive or Associate, managing and optimizing accounts.
• Knowledge of digital marketing channels, especially local campaigns.

Responsibilities

• Deliver localized paid media campaigns across various platforms.
• Manage paid media performance, ensuring alignment with budgets and KPIs.

Skills

Paid Media Management

Campaign Optimization

Digital Marketing

Creative Strategy

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new skills and brush up on existing ones. Additionally, as a startup, they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and acquire new skills along the way.

The Paid Media Executive will play a key role in delivering localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay updated with new technology and opportunities to innovate in paid media.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and KPIs.
• Provide feedback on campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and services – including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes to increase engagement and performance.
• Complete monthly and quarterly audits and execute key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing, and optimising accounts.
• Knowledge of GA4, Google Search Console, and Google Tag Manager.
• Experience with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to improve campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

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