Search Marketing Specialist

Match Digital; London; Hybrid; GBP 28,000 - 34,000; Full time

Job summary

An innovative digital growth agency is seeking a Paid Media Executive to join their dynamic team in London. This role offers a unique opportunity to work across various channels, including Google, Meta, and TikTok, while developing your skills in a supportive environment. With a focus on employee development and a great work-life balance, this position is ideal for someone eager to grow in the paid media space. You'll play a crucial role in launching campaigns, optimizing performance, and contributing to the agency's success in the healthcare sector. Join a forward-thinking company that values creativity and innovation!

Qualifications

• Experience in managing and optimizing paid media accounts.
• Knowledge of local campaign strategies and performance metrics.

Responsibilities

• Deliver localized paid media campaigns across multiple platforms.
• Manage performance and optimize budgets according to KPIs.

Skills

Paid Media Management

Campaign Optimization

Google Ads

Social Media Advertising

GA4 Knowledge

Creative Strategy

Tools

Google Tag Manager

Google Search Console

Meta Ads

Bing Ads

TikTok Ads

LinkedIn Ads

AdRoll

Job description

Job Description

Paid Media Executive

£28,000 - £34,000 + bonus + benefits

London

Our client

We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Feedbackon campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
• Knowledge of GA4, Google Search Console and Google Tag Manager
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.