Search Engine Optimisation Specialist

Berganza; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

An established industry player in luxury antiques is seeking an experienced SEO Specialist to lead their search engine optimisation efforts. This role is pivotal in driving organic growth and enhancing visibility in a competitive market. Collaborating closely with the marketing team, you will develop and implement strategies that align with business goals, ensuring best practices in both technical and content SEO. With a focus on quality and innovation, this position offers a dynamic environment where your expertise will directly contribute to the brand's success. If you're passionate about SEO and luxury markets, this is your chance to shine.

Benefits

Career development opportunities

Performance Based Bonus Schemes

No approval needed Holiday booking system

Collaborative working environment

Qualifications

• Proven experience in SEO or similar role in luxury or e-commerce.
• Strong understanding of technical SEO and content strategy.
• Ability to work with designers and developers for SEO improvements.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve rankings.
• Conduct keyword research and competitor analysis for growth.
• Monitor SEO performance metrics using analytics tools.

Skills

SEO

Content Strategy

Technical SEO

Keyword Research

Analytical Skills

Project Management

Communication

Education

Degree in Marketing or related field

Tools

Google Analytics

SEMrush

Google Search Console

Ahrefs

Screaming Frog

Job description

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Location: London (Hybrid – 3 days per week in our Farringdon media office)

Salary: Competitive, based on experience

Berganza is a leading luxury antique and vintage jewellery company, specialising in natural, unenhanced gemstones and original pieces. With a global customer base, we are renowned for our expertly curated collection and unparalleled expertise in antique rings and rare jewellery.

Role Overview

We are seeking an experienced and results-driven SEO Specialist to lead and implement our search engine optimisation strategy. This role is crucial in driving organic growth, increasing visibility, and improving search rankings to enhance conversions. You will work closely with the marketing team to optimise on-site and off-site SEO performance, ensuring best practices are followed in technical SEO, content strategy, and link-building efforts.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities for growth.
• Optimise website structure, on-page elements, and metadata for SEO performance.
• Collaborate with developers to ensure best practices for site architecture, crawlability, page speed, and mobile optimisation.
• Develop structured SEO strategies aligned with business KPIs, creating roadmaps, forecasts, and performance reports to drive organic growth
• Oversee the content strategy for SEO, ensuring alignment with business objectives and target audiences.
• Monitor and report on SEO performance metrics, using tools such as Google Analytics, Google Search Console, and SEMrush.
• Stay up to date with algorithm updates, industry trends, and emerging SEO technologies to keep Berganza ahead of competitors.

Required Skills & Experience

• Proven experience in SEO or similar role in a luxury, e-commerce, or high-end retail environment.
• Plan and brief high-quality, optimised content that supports target keyword themes, user intent, and long-term ranking goals, while aligning with E-E-A-T principles.
• Strong understanding of technical SEO, on-page and off-page optimisation, and content strategy.
• Experience using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Experience in optimising for international markets advantageous.
• Ability to work with designers, developers, and copywriters to implement SEO-friendly website improvements.
• Strong analytical mindset with experience in data-driven decision-making.
• Excellent communication and project management skills.
• A passion for luxury, antiques, and vintage jewellery is advantageous.
• Ability to work crossfunctionally

What We Offer

• Opportunity to work with a prestigious and globally recognised brand.
• A dynamic and collaborative working environment.
• Career development opportunities within the luxury sector.
• Performance Based Bonus Schemes
• A no approval needed Holiday booking system.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

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