SDR - Remote

Car & Classic; Greater London; Remote; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Stock options

Flexible working

Counselling & mental health support

Professional development allowance

Life cover

Smart Health insurance

Parental leave

33 days holiday

Equipment provided

Job summary

Car & Classic, a leading global automotive marketplace, seeks a driven sales professional in the UK. You will be the first point of contact for classic and performance car owners, collectors and dealers, driving outbound prospecting and consignments to fuel live auction listings.

Expect a fast-paced, high-volume environment with uncapped commission and strong growth potential within a distributed, supportive culture.

Qualifications

• Proven track record in outbound sales and lead conversion.
• Target-driven with consistent goal attainment.
• Passion for classic and performance cars with market knowledge.
• Able to navigate multiple digital tools in a fast-paced environment.
• Skilled in generating new contacts and expanding client base.
• Strong customer service ensuring satisfaction and repeat business.
• Excellent spoken and written English; persuasive communication.
• Hands-on, proactive attitude to drive pipeline and results.

Responsibilities

• Make 50+ connected outbound calls per day to owners, collectors and dealers.
• Qualify inbound leads and determine vehicle eligibility and seller readiness.
• Log interactions and vehicle details accurately in the CRM and keep pipelines tidy.
• Identify new prospect segments and stay informed on classic car trends and values.
• Collaborate with marketing and consignment teams for lead generation and follow-ups.
• Educate prospects on the auction process and benefits of consigning with Car & Classic.

Skills

Outbound sales

Target driven

Classic car knowledge

Tech savvy

Prospecting ability

Customer service

English communication

Proactive work ethic

Job description

About you

You are a driven and passionate petrol head with a relentless hunger for success. You are a natural-born negotiator and can spot opportunities in every interaction. You'll have experience making a high-volume of outbound calls to prospect clients.

You are an organised and persuasive individual who thrives in a fast-paced sales environment for a rapidly growing tech business.

About the role

You’ll be the first point of contact for many of our customers, proactively reaching out to classic and performance car owners, collectors and dealers to introduce them to our market‑leading auction platform.

You’ll be responsible for identifying high‑potential sellers, qualifying leads and securing vehicle consignments to fuel our live auction listings. This role is ideal for someone with a proven track record in outbound sales, a passion for classic cars, and an eagerness to be part of a fast‑growing marketplace.

About us

www.carandclassic.com Car & Classic is one of the largest automotive marketplaces in the world. We’re lucky to have thousands of user‑generated listings submitted monthly with content gems from James Bond’s Aston DB5 to Elvis Presley’s Cadillac. The site is old, launched in 2005 but under new, VC‑backed ownership since 2018 and on an exciting triple‑digit growth journey to bring classic vehicle transactions online.

Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day‑to‑day, diversity, inclusion and high performance. Despite being an entirely distributed business we build strong connections as colleagues and have created a fun and high‑performing culture.

We’re looking for SDRs who have good, relevant experience and wants to make their mark in a rapid‑growth business where they can make a real difference, whilst enjoying the environment and culture.

Role and responsibilities

Outbound Prospecting

• Make 50+ connected outbound calls per day to classic and performance car owners, collectors, and dealers.
• Conduct personalised outreach via phone and email to generate interest in consigning vehicles.
• Build trust with sellers by understanding their vehicle history and motivations.
• Secure a minimum of 2 qualified leads and 1 vehicle consignment per day by qualifying leads and presenting auction value propositions.

Lead Qualification

• Qualify inbound sales and valuation leads to determine vehicle eligibility and seller readiness.
• Identify high-potential prospects, provide vehicle valuations and convert to auction sales or enrol in email sequences.

CRM Management

• Accurately log all prospect interactions, updates, and vehicle details in the CRM system.
• Maintain clean, organised pipelines and follow-up schedules.

Market Research & Targeting

• Identify and research new prospect segments.
• Stay informed about classic and performance car trends, values, and collector interests.

Collaboration & Reporting

• Work closely with the marketing and consignment teams to align on lead generation strategies and campaign follow-ups.
• Report on daily activity, call volume, consignment progress, and lead conversion metrics.

Customer Education & Support

• Educate prospects on the auction process, benefits of consigning with the company, and current auction timelines.
• Provide a white-glove experience tailored to the high-value nature of the classic and performance car community.

The skills, attributes and experience you must have:

• Proven Track Record in Outbound Sales: Proficiency in conducting outbound calls, from cold outreach to warm lead follow-ups, with a focus on relationship building and sales conversion.
• Target-Driven Mindset: Thrives in a target-driven environment, consistently meeting or exceeding sales goals and performance metrics.
• Passion for Classic and Performance Cars: Genuine interest in classic and performance cars, with a good knowledge of the market.
• Tech-Savvy: Confident navigating multiple digital platforms simultaneously, working in a fast‑paced, tech‑focused environment.
• Ability to Generate Contacts: Skilled in generating contacts from scratch, whether through networking, prospecting, or other means, to expand the client base and drive sales opportunities.
• Strong Customer Service Skills: Exceptional ability to build rapport and provide top‑nail service to clients, ensuring satisfaction and repeat business.
• Excellent Communication Skills: Outstanding verbal and written communication skills in English, with the ability to articulate ideas clearly and persuasively to both clients and colleagues.
• Action-Oriented Approach: Hands‑on, proactive attitude with a focus on getting things done efficiently and effectively, even in the face of challenges or obstacles.

This position probably isn't for you if:

• You’re uncomfortable spending most of your day on high-volume outbound calls.
• You’re not motivated by targets, daily activity metrics, and clear performance expectations.
• You prefer inbound-only sales or long, slow deal cycles.
• You have little interest in classic or performance cars or the enthusiast market.
• You struggle in fast‑paced environments where priorities move quickly.
• You need heavy supervision rather than taking ownership of your pipeline and results.

What do you get (remuneration & benefits)?

• £25,000 base salary + uncapped commission (OTE £35,000)
• Stock options
• All the equipment you need to get the job done
• Flexible working - work where you want to get the job done
• Access to free counselling, therapy and mental health support via Spill
• Professional development allowance
• Life cover
• Smart Health
• Generous parental leave
• 33 days holiday (including bank holidays)
• Ability to make your mark on a fast-growing start‑up

Car & Classic Limited is an equal opportunity employer

Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.