SDR Manager

Goodlord; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Grow with Goodlord – development fund

Bi-weekly coaching with Sanctus

25 days holiday + 1 day per year to 32

3 months fully-paid family leave

Vibrant, supportive team culture

Job summary

Goodlord is seeking an SDR Lead to build the Sales Development function from scratch in London. You will define strategy, hire and coach a brand-new team, and shape how we generate pipeline.

Reporting to the Head of Sales, you will experiment with tooling and AI to craft modern outbound motions across Enterprise and Mid-Market segments. This leadership role has no individual quota but drives team performance and talent development.

Qualifications

• Experience coaching and developing inexperienced hires into capable sales professionals.
• Proven track record in a B2B SDR environment, with leadership responsibilities.
• Builder mindset: comfortable with ambiguity and creating structure where none exists.
• Familiarity with Salesforce/HubSpot and Outreach/Salesloft; enthusiasm for AI sales automation.

Responsibilities

• Shape and lead the SDR function, defining strategy, playbook, processes and team.
• Coach and develop early-career talent, turning graduates and entrants into high-performing professionals.
• Balance Enterprise and Mid-Market outbound motions to define effective customer segments.
• Experiment with tooling, automation and AI to improve conversations and pipeline.

Skills

Mentoring

Leadership

B2B SDR

Builder mindset

AI sales tooling

Education

Bachelor's degree

Tools

Salesforce/HubSpot

Outreach/Salesloft

Job description

London (E1) | Hybrid - 3 days in the office, 2 days from wherever you work best (remote or office)

The opportunity

Goodlord's mission is to become the gold standard platform for renting, and we're looking for an SDR Lead to build our Sales Development function from the ground up.

Reporting directly to the Head of Sales, this is a genuine blank-canvas opportunity. You'll define the strategy, build the playbook, select the tooling and hire a brand-new early careers SDR team, creating the future commercial talent pipeline for Goodlord.

We're investing heavily in our commercial organisation, giving you the opportunity to shape how we generate pipeline for years to come.

In this role you'll:

• Play a key role in shaping one of Goodlord's most important growth functions, with the freedom to test ideas, move quickly and make a genuine impact.
• Build the SDR function from the ground up, creating the strategy, playbook, processes and team instead of inheriting someone else's.
• Balance both Enterprise and Mid-Market outbound motions, helping us figure out what great looks like across different customer segments.
• Experiment with tooling, automation and AI to help the team work smarter, generate better conversations and create more pipeline.

Success won't just be measured by pipeline - you'll also be responsible for developing the next generation of Account Executives, Account Managers and Commercial Leaders at Goodlord.

What we need from you:

The most important part of this role is coaching, mentoring and developing early careers talent. You will genuinely love nurturing raw talent e.g. graduates, school & college leavers and transforming them into high-performing commercial professionals.

You will come with:

• A proven track record of managing, mentoring, and developing inexperienced hires, building their confidence and core commercial skills.
• Proven experience in a B2B SDR environment, whether as an SDR Lead, Team Lead, Player-Coach or Senior SDR with responsibility for coaching and developing others.
• A Builder Mindset: Comfortable with ambiguity and highly motivated to create structure, strategies, and playbooks where none exist.
• Deep familiarity with tools like Salesforce/HubSpot and Outreach/Salesloft, paired with a genuine enthusiasm for AI sales automation

Note:

Whilst you won't carry an individual quota, this isn't a role for someone who wants to manage from the sidelines. We need a leader who is happy to demonstrate what good looks like and help a brand-new team develop into high-performing SDRs.

It would also be great if you have:

• Prior experience navigating the fast-paced environment of a rapidly evolving scale-up.
• An awareness or understanding of the PropTech sector.

Why you'll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
• Our team: we're an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We're all in it together, we learn from each other, we're genuine and we don't have time for politics

What's next?

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life. We are an equal opportunity employer committed to creating an inclusive environment where people can do their best work. If there is anything you need to participate fully in the interview process, we'd love to hear about that - please just include it in your application. Come and join us!

Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please