SDR Manager

WYN; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

WYN, a fast-growing AI-native services startup in London, is seeking an SDR Manager to build a world-class outbound engine from day one. You’ll coach, recruit and ramp a high-performing SDR team, partner with AEs and leadership, and own the playbook that powers growth.

You’ll shape onboarding, coaching cadence, and sequences, while leveraging AI tools to research accounts, personalize outreach and generate qualified pipeline.

Qualifications

• 3–5 years' SDR/BDR leadership experience
• Proven track record of building outbound engines
• Strong coaching and people development skills
• Experience with CRM tools and sales tech (HubSpot, etc)
• Ability to recruit and grow a team, including agencies
• Data-driven with CRM discipline and reporting

Responsibilities

• Train and mentor SDRs through regular 1:1s and coaching
• Sharpen cold-calling skills and convert meetings
• Own outbound playbook: scripts, sequences and talk tracks
• Recruit SDRs and build a strong talent pipeline
• Own onboarding and ramp-up so new hires are productive fast
• Champion the use of AI to research accounts and generate leads
• Maintain CRM discipline and regular pipeline reviews
• Set team targets and report forecasts to leadership
• Collaborate with AEs and Sales leadership on targeting and handovers
• Partner with Marketing on inbound lead handling and feedback
• Keep improving outreach across phone, email and LinkedIn
• Build a high-performing, growth-oriented team with clear progression

Skills

Coaching

Leadership

Outbound

Sales analytics

CRM discipline

HubSpot

AI in sales

Recruiting

Team building

Tools

HubSpot

ZoomInfo

Cognism

Apollo

Nooks

Job description

A fast growing AI Native Services London startup, helping enterprises save an average of 30% on their software and AI spend. Founded in 2024 by former enterprise sales leaders Adrien Bourg and Sergei Tugarinov, we've scaled to a team of 24+ remaining bootstrapped, with $3B in software spend under management for customers. Our current growth is exceeding 500% Y/Y.

The Role

We're looking for an SDR Manager who wants to create a genuinely world-class outbound engine, not inherit one. You'll be hands‑on from day one: on calls, in one‑to‑ones, in the trenches with your team, turning good SDRs into great ones and great ones into future Account Executives.

If you love coaching, thrive on building teams, and get a real kick out of watching people you've developed hit their numbers and get promoted, this is your role. You'll have real ownership of how the team recruits, ramps, coaches and performs, direct exposure to Sales and company leadership, and the chance to shape the playbook that powers WYN's growth for years to come.

What You'll Do

• Train, upskill and mentor the SDR team through regular one‑to‑ones, call reviews and hands‑on coaching
• Relentlessly sharpen the team's cold calling skills, from openers and sharp discovery to smooth objection handling and booking meetings that actually convert
• Own and evolve the outbound playbook - scripts, sequences and talk tracks based on what's actually converting
• Recruit SDRs on an ongoing basis and build a strong pipeline of talent, potentially with recruitment agencies
• Own onboarding and ramp‑up so every new starter is confident, coached and productive fast
• Help and champion the team's use of AI to research accounts, uncover prospects, personalise outreach and generate leads
• Own the team's use of our prospecting and outreach stack - HubSpot, ZoomInfo, Cognism, Apollo and Nooks, alongside CRM discipline
• Set the bar high, manage activity, meeting quality and pipeline contribution through regular reviews and development plans that actually move the needle
• Set individual and team targets, and hold the team accountable to them
• Report on pipeline performance and forecasts to Sales and company leadership
• Partner closely with Account Executives and Sales leadership on target accounts, messaging, qualification and effective meeting handovers
• Work with Marketing on inbound lead handling, MQL definitions and campaign feedback
• Keep CRM discipline tight and never stop testing and refining outreach across phone, email and LinkedIn
• Build a motivated, accountable, ambitious team with visible career progression opportunities

What We're Looking For

• 3-5 years' experience as an SDR Manager, with a strong track record and demonstrable proof of success
• A true coach who never stops elevating their team - you're their biggest fan, on the good days and the hard ones
• Someone who takes ownership and initiative - solutions‑focused, spotting what needs fixing and driving it forward rather than waiting to be told
• Outbound in your blood - sharp cold calling instincts and the credibility to jump on a call and show, not just tell
• A builder - experience recruiting and growing a team, ideally including working with agencies
• Strong working knowledge of HubSpot, ZoomInfo, Cognism, Apollo and Nooks
• AI‑curious and forward‑thinking, always looking for the edge that makes the team more efficient
• Sharp, organised and data-driven with the CRM discipline and testing mindset to keep raising the bar
• A brilliant collaborator who partners naturally with AEs and Sales leadership on targeting, messaging and handovers
• A natural leader who sets high standards, leads from the front and helps builds a culture people want to be part of

Not A Fit If:

• You're not up for recruiting and hiring on an ongoing basis
• You'd rather have the safety net of a big, structured corporate than the pace and ownership of a fast‑growing startup
• You're chasing activity numbers rather than building a genuinely high‑quality, high‑converting pipeline