Salesforce SFMC Deployment Manager (Marketing Cloud - Email Campaign Deployment)

Initialize; Greater London; Hybrid; GBP 70,000 - 90,000; Part time

Job summary

Initialize in London is seeking a Salesforce Marketing Cloud Deployment Manager to lead email campaign deployment for a high-profile client engagement. This client-facing senior onshore role drives journeys, personalisation at scale and a clear execution roadmap.

The successful candidate brings deep SFMC expertise, strong communication with C-suite, and ability to translate technical concepts into business outcomes. Hybrid working arrangement offered.

Qualifications

• 4+ years hands-on Salesforce Marketing Cloud implementation and campaign deployment.
• Proficient in Journey Builder, Email Studio, Automation Studio, Content Builder, and Contact Builder.
• Strong AMPscript and/or SSJS scripting for dynamic content and personalization.
• Experience with SQL in SFMC for data segmentation and reporting.
• Familiarity with Einstein AI tools and Marketing Cloud Intelligence (Datorama) is advantageous.

Responsibilities

• Lead end-to-end SFMC email campaign deployment from brief to live deployment and post-campaign analysis.
• Build and maintain delivery roadmaps in agile/sprint environments and ensure QA discipline.
• Present to and influence senior client stakeholders; translate technical concepts into business terms.
• Manage multiple stakeholder priorities while maintaining delivery momentum.

Skills

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

Content Builder

Contact Builder

AMPscript

SSJS

SQL

Datorama/Einstein AI

Education

Salesforce Marketing Cloud Email Specialist certification

Salesforce Marketing Cloud Developer certification

Tools

Datorama

Einstein AI tools

Job description

Salesforce Deployment Manager (Marketing Cloud - Email Campaign Deployment) - London - 6 months - Hybrid

Core SFMC Expertise

• Minimum 4+ years of hands-on Salesforce Marketing Cloud implementation and campaign deployment experience.
• Proficiency in Journey Builder, Email Studio, Automation Studio, Content Builder, and Contact Builder.
• Strong AMPscript and/or SSJS Scripting capability for dynamic content and personalisation logic.
• Experience with SQL in SFMC for data segmentation, data extension population, and reporting queries.
• Familiarity with Einstein AI tools and Marketing Cloud Intelligence (Datorama) is advantageous.

Campaign & Delivery Management

• Proven track record of managing full campaign lifecycle - from brief through to live deployment and post-campaign analysis.
• Experience building and maintaining delivery roadmaps in agile/sprint-based delivery environments.
• Strong QA discipline & release sign-off processes.
• Familiarity with email deliverability principles: IP warming, sender reputation management, bounce and suppression handling.

Communication & Stakeholder Management

• Exceptional verbal and written communication skills - able to operate confidently at C-suite/Director level.
• Demonstrated ability to translate complex technical concepts into clear business language for non-technical audiences.
• Experience presenting to and influencing senior client stakeholders in a consulting or agency environment.
• Ability to manage competing priorities across multiple stakeholder groups while maintaining delivery momentum.

Desirable Qualifications & Certifications

• Salesforce Marketing Cloud Email Specialist certification (basic).
• Additional Salesforce certifications (eg Marketing Cloud Developer, Pardot) are advantageous.
• Familiarity with GDPR, PECR, and email compliance obligations in a regulated industry context.

You will be experienced Salesforce Marketing Cloud (SFMC) Email Campaign Deployment Manager to join a high-profile client engagement as a senior onshore resource. This is a client-facing role requiring both technical depth and strong strategic communication skills, with direct accountability to client stakeholders.

The successful candidate will act as the primary SFMC delivery resource, responsible for scaling the engagement by building and optimising customer journeys, driving personalisation at scale, and providing a clear execution and strategy roadmap. This role operates at the intersection of campaign operations, marketing technology, and client advisory - requiring someone who can equally command a technical delivery conversation and a strategy session.