Salesforce Marketing Cloud developer

Savant Recruitment; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A recruitment agency in London is seeking a Salesforce Marketing Cloud Developer to collaborate with a cross-functional team in building personalized consumer journeys and templates. The desired candidate should have expertise in Salesforce Marketing Cloud, strong knowledge of SQL, and animpressive capability in digital marketing development. Responsibilities include automating marketing processes, reporting bugs, and ensuring adherence to best practices. Experience with email marketing tools and agile methodologies is preferred.

Qualifications

• Excellent written and verbal communication skills.
• Ability to work effectively with non-technical personnel.
• Strong knowledge of the digital marketing email development.

Responsibilities

• Collaborate with stakeholders to translate opportunities into platform capabilities.
• Develop and code automations, journeys, scripts, and deliver on time.
• Monitor deliverability and troubleshoot as necessary.

Skills

Salesforce Marketing Cloud

Ampscript

SSJS

Digital marketing

SQL

Agile methodologies

Agile methodology

Education

2+ years of experience with Salesforce Marketing Cloud

Certified in Salesforce Marketing Cloud

Tools

JIRA

Confluence

MS Teams/Slack

Job description

As the Salesforce Marketing Cloud Developer you will be collaborating with a cross functional team to build engaging consumer journeys, personalized presentation templates, and dynamic consumer audiences to help foster a meaningful relationship with consumers.

Reporting to the Director of Digital Marketing Automation, the ideal candidate must have strong experience with Salesforce Marketing Cloud (SFMC) platform along with database and SOAP/RESTful/Transactional API integration knowledge.

Responsibilities

• Work with business stakeholders and team members to understand opportunities and translate into platform capabilities.
• Attend regular agile ceremonies and be able to present progress.
• Develop functionality in campaigns using SFMC platform including leveraging native platform features as well as the various studios (journey, data, automation, audience, mobile, etc.).
• Unit test work and work with QA teams to fix bugs and certify capabilities and products.
• Manage and monitor developments (automations, journeys, reporting) in SFMC and troubleshoot as necessary.
• Assist in building custom programs that require using the Salesforce Marketing Cloud API and backend offerings and features.
• Assist in writing SQL statements for segmentation and creating custom audiences or outputs (must be able to write from scratch without using tools).
• Assist in scoping, troubleshooting, and maintaining current infrastructure as well as implementing new enhancements.
• Collaborate with commerce/service development team to determine best path for Salesforce platform implementation.
• Document marketing automation procedures and provide seamless hand-off to business operations team to utilize.
• Ensure development align with deliverability best practice (sender reputation, ESP nuances, …)
• Monitor of deliverability.

Key Accountabilities

• Daily updates of progress toward goals.
• Attend and participate in agile ceremonies.
• Develop and code automations, journeys, scripts, sql, cloud pages and deliver on time with high quality.
• Continue to evolve understanding of marketing strategies, platform capabilities and new technologies that may benefit business strategies.
• Must be able to follow directions and adhere to company standards and practices.
• Must be able to work in a fast-paced environment and multi-task several projects.
• Update user stories status in JIRA.

Qualifications

• Excellent written and verbal communication skills.
• Ability to work effectively with non-technical personnel.
• Strong knowledge of Salesforce Marketing Cloud (SFMC) is required.
• Highly self-motivated, proactive, and self-sufficient with the ability to drive intelligent and creative solutions.
• Strong knowledge of Ampscript, SSJS, and similar programming and scripting languages.
• Strong knowledge of the digital marketing email development, deliverability, and 3rd party integrations.

Education and Experience

• 2+ years of experience with Salesforce Marketing Cloud.
• Experience with responsive email template development for various email applications and providers (Gmail, Outlook, Mobile, etc.)
• Experience with improving email deliverability. Experience with ReturnPath, SparkPost, Litmus, or other analytics tools.
• Experience with email and/or marketing automation software and integration with databases.
• Experience in agile SCRUM management practices and associated tools (Jira, Confluence, MS Teams/Slack, etc.)
• Certified in Salesforce Marketing Cloud and/or Marketing Cloud Consultant is preferred, but not required
• Experience in direct to consumer CRM at an enterprise level.