Salesforce Product Manager

JR United Kingdom; London; Hybrid; GBP 45,000; Full time

Job summary

A leading UK charity is seeking a Salesforce Product Manager to enhance supporter engagement through CRM, web, and email platforms. This hands-on role requires expertise in Salesforce and digital journeys, allowing you to shape impactful user experiences while working in a mission-driven environment.

Benefits

Over 40 days annual leave

6% pension

Healthcare

Hybrid working

Qualifications

• Proven experience in CRM product management, business analysis, or system administration.
• Deep understanding of Salesforce and Salesforce Marketing Cloud.
• Experience working in Agile/Scrum environments.

Responsibilities

• Drive the execution of the CRM strategy, focusing on fundraising and supporter journeys.
• Design and optimise end-to-end digital experiences across CRM, web, and email.
• Collaborate in Agile teams to refine backlogs and deliver impactful features.

Skills

CRM product management

Salesforce

Digital user journeys

Agile

Communication

Job description

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Are you a Salesforce Product Manager with a passion for digital journeys and a knack for turning data into action?

I'm currently looking for a Product Manager for a leading UK charity that's transforming how supporters connect with their cause.

This is more than just a product role - it's your chance to shape the supporter experience across CRM, web, and email platforms, while working at the heart of a mission-driven organisation making a real difference.

As Product Manager here, you’ll be the go-to expert for supporter-focused product development. You’ll work across teams to optimise digital journeys, enhance Salesforce functionality, and deliver seamless, data-driven experiences that fuel fundraising success.

You’ll split your time between CRM systems (Salesforce) and digital touchpoints (website, email, automation), collaborating with stakeholders across fundraising, digital, and tech. This is a hands-on role where your ideas will directly impact how supporters engage—and stay engaged.

The Day-to-Day

• Drive the execution of the CRM strategy, with a focus on fundraising and supporter journeys
• Design and optimise end-to-end digital experiences across CRM, web, and email
• Collaborate in Agile teams to refine backlogs, write user stories, and deliver impactful features
• Translate complex technical requirements into clear, actionable plans
• Ensure seamless integration between Salesforce, Marketing Cloud, and digital platforms
• Use data insights to continuously improve supporter engagement and conversion

What you'll bring

• Proven experience in CRM product management, business analysis, or system administration
• Deep understanding of Salesforce and Salesforce Marketing Cloud
• Strong grasp of digital user journeys and conversion optimisation
• Experience working in Agile/Scrum environments
• Excellent communication skills—able to bridge the gap between tech and non-tech teams

Bonus if you’ve worked in the non-profit space or have experience with fundraising operations.

Offering up to £45k + over 40 days annual leave, 6% pension, healthcare, hybrid working, and more.

Salesforce Marketing Cloud | SFMC | Product Manager | CRM Manager | CRM | NonProfit | Tech4Good