Salesforce Marketing Cloud Personalisation Specialist

Harnham; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

London office (hybrid)

Strategic discovery and roadmap

Pharma industry exposure

Job summary

Agency - Pharma Client in London is exploring a discovery and design programme to enhance data quality, identity resolution, and personalisation across their digital ecosystem. You will assess current marketing tech, identify gaps, and design a scalable approach to activation and personalisation for authenticated users, with governance for a highly regulated environment.

The role involves working within a specialist consultancy engagement to deliver clear technical requirements for

Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud Personalisation.
• Strong understanding of Salesforce Data Cloud and customer data architecture.
• Experience assessing data flows, identity resolution, and profile unification processes.
• Knowledge of web analytics and tag management platforms, particularly Adobe Analytics and Tealium.
• Ability to translate complex technical findings into practical implementation requirements.

Responsibilities

• Review interactions between Salesforce Marketing Cloud Personalisation, Salesforce Data Cloud, Tealium and web analytics.
• Assess data capture for known and anonymous users; identify gaps.
• Evaluate identity stitching, data ingestion, and profile creation across platforms.
• Identify divergences between website data, personalization platforms and CDP environments.
• Define data layer, identity and activation requirements for scalable personalization.
• Produce technical requirements and recommendations for client tech teams.

Skills

Salesforce Marketing Cloud Personalis

Salesforce Data Cloud

Identity resolution

Customer data architecture

Data flows

Adobe Analytics

Tealium

Web analytics

Tag management

Stakeholder engagement

Personalisation strategy

Tools

Salesforce Marketing Cloud Personalisation

Salesforce Data Cloud

Adobe Analytics

Tealium

Job description

Agency - Pharma Client

London - occasional days in the office

This is an opportunity to shape the future of digital personalisation for a major organisation operating in a highly regulated environment. Working as part of a specialist consultancy engagement, you will assess the current marketing technology ecosystem, validate improvement opportunities, and help design a scalable approach to identity, activation, and personalisation.

The Company

They are a globally recognised organisation with a significant digital footprint and a strong focus on delivering tailored online experiences to authenticated users. Following a recent audit of their customer data and personalisation capabilities, they are investing in a strategic discovery and design programme. The objective is to establish a clear roadmap for improving data quality, identity resolution, and personalisation activation across their digital ecosystem.

The Role and Deliverables

• Review how Salesforce Marketing Cloud Personalisation, Salesforce Data Cloud, Tealium and web analytics platforms currently interact and exchange data.
• Assess data capture across known and anonymous users, identifying gaps and inconsistencies in the existing approach.
• Evaluate identity stitching, data ingestion processes, and customer profile creation across platforms.
• Identify where website data, personalisation platforms, and customer data environments diverge.
• Define the data layer, identity, and activation requirements needed to support scalable personalisation.
• Produce clear technical requirements and recommendations for implementation by the client's internal technology teams.

Your Skills & Experience

• Strong hands-on experience with Salesforce Marketing Cloud Personalisation.
• Strong understanding of Salesforce Data Cloud and customer data architecture.
• Experience assessing data flows, identity resolution, and profile unification processes.
• Knowledge of web analytics and tag management platforms, particularly Adobe Analytics and Tealium.
• Ability to translate complex technical findings into practical implementation requirements.
• Experience working within regulated industries, with pharmaceutical or healthcare experience highly desirable.
• Comfortable operating independently, conducting technical discovery, and engaging senior stakeholders.

Salesforce Marketing Cloud Personalisation / Salesforce Data Cloud / Identity Resolution / Customer Data Platforms (CDP) / Tealium / Adobe Analytics / Personalisation Strategy / Data Layer Architecture