Salesforce Marketing Cloud Personalisation Consultant

Consult; Greater London; Hybrid; GBP 83,000 - 92,000; Part time

Job summary

Consult in London is seeking a Salesforce Marketing Cloud Personalization Consultant for a highly visible consultancy assignment. The role focuses on validating findings, shaping data governance, identity resolution, and activation to enable scalable personalisation in a regulated environment.

You will coach client teams, review Tealium tracking and data collection, and define technical requirements for activation across channels.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud Personalization and Salesforce Data Cloud.
• Ability to review Tealium web tracking implementations.
• Strong understanding of identity resolution, profile stitching, CDPs and personalization architectures.
• Experience defining technical requirements and target-state approaches for activation and customer engagement.
• Knowledge of real-time behavioural tracking, omnichannel personalization, experimentation, and next best action capabilities.
• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.
• Experience in regulated environments such as pharmaceuticals, healthcare, financial services, or similar sectors is highly desirable.
• Advisory, validation and coaching capacity.

Responsibilities

• Validate findings from a previous technical audit covering data layer design, consent management, and identity resolution.
• Assess how Salesforce Marketing Cloud Personalization and Data Cloud exchange profile and behavioural data.
• Review Tealium web tracking and data collection across anonymous and authenticated user journeys.
• Analyse identity stitching, profile unification, and data ingestion processes, identifying gaps and inconsistencies.
• Define the technical requirements needed to support scalable personalisation, activation, and customer experiences across channels.
• Provide guidance and coaching to client stakeholders and delivery teams, including senior audiences.

Skills

Salesforce Marketing Cloud Personaliz

Data Cloud

Identity resolution

Profile stitching

Activation strategies

Real-time Tracking

Omnichannel

Stakeholder communication

Regulated environments

Advisory coaching

Tools

Tealium

Salesforce Data Cloud

Job description

Salesforce Marketing Cloud Personalization Consultant

London | Outside IR35 | £450-500 Day Rate | Part-time (1x a week for approx. 8 weeks)

This is a highly visible consultancy assignment focused on improving the foundations for scalable personalisation in a regulated environment. You will work alongside senior stakeholders, validating existing technical findings and helping shape the future operating model for customer data, identity, and activation.

The Company

They are an established consultancy supporting a major organisation through the redesign of its web data and personalisation capabilities. The project focuses on strengthening data governance, identity resolution, consent management, and personalisation readiness across digital channels. You will work in a coaching and advisory capacity, helping the client's team define best practice and technical standards rather than carrying out implementation work directly.

The Role and Deliverables

• Validate findings from a previous technical audit covering data layer design, consent management, and identity resolution.
• Assess how Salesforce Marketing Cloud Personalization and Data Cloud exchange profile and behavioural data.
• Review Tealium web tracking and data collection across anonymous and authenticated user journeys.
• Analyse identity stitching, profile unification, and data ingestion processes, identifying gaps and inconsistencies.
• Define the technical requirements needed to support scalable personalisation, activation, and customer experiences across channels.
• Provide guidance and coaching to client stakeholders and delivery teams, including senior audiences.

Your Skills & Experience

• Strong hands-on experience with Salesforce Marketing Cloud Personalization, formerly Interaction Studio, and Salesforce Data Cloud.
• Ability to review web tracking implementations and interpret data captured through Tealium.
• Strong understanding of identity resolution, profile stitching, customer data platforms, and personalisation architectures.
• Experience defining technical requirements and target-state approaches for activation and customer engagement.
• Knowledge of real-time behavioural tracking, omnichannel personalisation, experimentation, and next best action capabilities.
• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.
• Experience working in regulated environments such as pharmaceuticals, healthcare, financial services, or similar sectors is highly desirable.
• Comfortable operating in an advisory, validation, and coaching capacity.