Sales Team Leader

CalAmp; Uxbridge; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working environment

Competitive salary and benefits

Competitive Parental leave

Wellbeing and mental wealth focus

Direct impact on customer experience

Career development and progression

Supportive and collaborative team

Training and ongoing professional dev

Job summary

Tracker is hiring a Sales Team Leader to guide a mixed B2C/B2B sales team in a hybrid environment. You will manage daily activities, coach agents, and optimise lead handling across inbound and outbound channels to meet revenue targets.

You will work closely with marketing and partnerships, ensuring data integrity in the CRM, and you'll balance customer empathy with professional salesmanship while driving growth and customer satisfaction.

Qualifications

• Experience leading sales teams in a hybrid environment across both B2C and B2B markets.
• Demonstrated success in campaign-led sales, converting cold prospects, warm marketing leads, and opportunities within existing customer portfolios.
• A proactive approach to identifying and pursuing new business opportunities.
• Effective telephone communication skills and adaptability to manage high volumes of customer demand.
• Effective coaching skills and commitment to developing team member’s capabilities.
• Ability to manage competing priorities, meet deadlines and perform effectively under pressure.
• Ability to work independently and collaboratively within a team.
• Effective written, verbal and presentation skills in English.
• Experience using Salesforce is experience desirable.
• Proficiency in Microsoft Word, Excel, Outlook and telephony systems.

Responsibilities

• Lead by example by managing a personal hybrid sales target and demonstrating effective B2C and B2B closing techniques.
• Participate in live agent activities, providing real-time support and guidance on objection handling and closing across consumer and business queries.
• Coach and develop agents through daily huddles and regular training sessions, strengthening the team's ability to balance B2C empathy and B2B professionalism.
• Monitor daily activity levels, including talk time, call volumes, conversion rates - to drive consistent performance and results.
• Drive B2C internal sales by converting inbound consumer enquiries, web leads, and direct applications.
• Generate targeted outbound B2B opportunities by using SME data to engage prospective clients and build partnerships with local businesses.
• Maximize the impact of marketing campaigns by ensuring the team promptly prioritises, follows up on, and converts leads from digital and offline marketing initiatives.
• Lead targeted growth campaigns across the existing customer base to increase cross-sales, upselling, contract renewals, and customer win-backs.
• Continuously refine pitch scripts, messaging hooks and email cadences for each customer segment, including B2C consumers and B2B business owners.
• Partner closely with the Marketing team, providing timely feedback on lead quality and campaign performance to support ongoing optimisation.
• Maintain high standards of database hygiene by ensuring consistent CRM activity logging, call-outcome tracking and pipeline management across the team.

Skills

Leadership

B2C sales

B2B sales

Campaign sales

Coaching

CRM Salesforce

Communication

Multichannel

Data-driven

Time management

Tools

Salesforce

Excel

Outlook

Job description

Company Overview

At Tracker, our culture is people focused; we believe our people are our greatest assets, and we are committed to being an employer of choice in our industry. Tracker offers an engaging and diverse work environment which permits our people to take pride in their contributions and share in the company’s success. We have a clear focus around the mental health of our people. They can expect the space to showcase their talent, sharpen their skills, develop new capabilities, and be a part of a collaborative, friendly team that delivers for each other and our customers.

Our purpose is to provide peace of mind by protecting what matters to our customers, whether these are individual end users of our services, SMEs, large corporates, dealer groups, or insurers.

We are the leading provider of Stolen Vehicle Recovery services in the UK, with strong additional capability in fleet and insurance telematics. We have two genuinely unique selling points, the proprietary VHF technology we use and the formal relationship we have with UK policing, which clearly differentiate us from our competitors. As part of the work that we do with UK policing, we are making a genuine difference to society by helping to tackle organised criminality; in 2025 alone, we helped them close down over 60 chop shops, whilst supporting on multiple investigations.

Tracker is a subsidiary of CalAmp, a pure-play pioneer of the Connected Car, Connected Truck and broader Internet of Things (IoT) marketplace, based in California. This is an exciting opportunity for someone who wants to work for a market leading, well-established company with the opportunity to really accelerate our growth, as well as their own.

Job Context

As Sales Team Leader, you will lead and support a team of Sales Advisors to deliver an excellent customer experience and achieve individual and team goals.

You will oversee day-to-day activities across customer cases and inbound and outbound calls, while coaching colleagues, improving processes and supporting our service partners.

You will ensure accurate, high-quality customer records and consistent compliance with all governance and audit requirements. We welcome applications from candidates with diverse backgrounds and experiences who can bring strong leadership, collaboration and a customer-focused approach to the role.

Key Responsibilities

Player-Coach – Leadership & Revenue Support

• Lead by example by managing a personal hybrid sales target and demonstrating effective B2C and B2B closing techniques.
• Participate in live agent activities, providing real-time support and guidance on objection handling and closing across consumer and business queries.
• Coach and develop agents through daily huddles and regular training sessions, strengthening the team's ability to balance B2C empathy and B2B professionalism.
• Monitor daily activity levels, including talk time, call volumes, conversion rates - to drive consistent performance and results.

Multi-Channel Lead & Campaign Execution

• Drive B2C internal sales by converting inbound consumer enquiries, web leads, and direct applications.
• Generate targeted outbound B2B opportunities by using SME data to engage prospective clients and build partnerships with local businesses.
• Maximize the impact of marketing campaigns by ensuring the team promptly prioritises, follows up on, and converts leads from digital and offline marketing initiatives.
• Lead targeted growth campaigns across the existing customer base to increase cross-sales, upselling, contract renewals, and customer win-backs.

Continuous Improvement & Data Integrity

• Continuously refine pitch scripts, messaging hooks and email cadences for each customer segment, including B2C consumers and B2B business owners.
• Partner closely with the Marketing team, providing timely feedback on lead quality and campaign performance to support ongoing optimisation.
• Maintain high standards of database hygiene by ensuring consistent CRM activity logging, call-outcome tracking and pipeline management across the team.

Essential Skills & Experience

• Experience leading sales teams in a hybrid environment across both B2C and B2B markets.
• Demonstrated success in campaign-led sales, converting cold prospects, warm marketing leads, and opportunities within existing customer portfolios.
• A proactive approach to identifying and pursuing new business opportunities.
• Effective telephone communication skills and adaptability to manage high volumes of customer demand.
• Effective coaching skills and commitment to developing team member’s capabilities.
• Ability to manage competing priorities, meet deadlines and perform effectively under pressure.
• Ability to work independently and collaboratively within a team.
• Effective written, verbal and presentation skills in English.
• Experience using Salesforce is experience desirable.
• Proficiency in Microsoft Word, Excel, Outlook and telephony systems.

Other qualifications considered a plus:

• Experience within vehicle security, automotive, telematics, technology, or subscription-based services.

What We Offer

• Hybrid working environment.
• Competitive salary and benefits package.
• Competitive Parental leave.
• Place strong emphasis on wellbeing and mental wealth.
• Opportunity to make a direct impact on the customer experience.
• Career development and progression opportunities.
• Supportive and collaborative working environment.
• Training and ongoing professional development.