Sales Rep (South) - Merrell

Wolverine World Wide; Greater London; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Company car

iPhone

Laptop

Job summary

Merrell, a brand from Wolverine World Wide, is seeking a commercially minded Sales Rep for the South of England. The role involves building wholesale relationships, driving growth, and representing the brand across the region.

Based in or near London, you will travel regularly to meet customers, present products with passion, negotiate terms, and collaborate with internal teams to deliver strong sales performance and customer service.

Qualifications

• Degree qualified or equivalent professional experience.
• Proven sales experience, ideally within footwear, fashion, sportswear, or a related consumer goods industry.
• Strong commercial awareness with the ability to identify opportunities and translate customer needs into successful business partnerships.
• A relationship-builder who can establish credibility and trust with customers at all levels.
• Excellent communication, presentation, and negotiation skills.
• Highly organised, self-motivated, and comfortable managing a territory independently.
• Results-driven with a proactive approach to achieving and exceeding sales targets.

Responsibilities

• Develop and execute a territory sales plan in partnership with the Sales Manager, identifying opportunities by account, product category, and market potential.
• Own and manage customer relationships across your territory, ensuring effective coverage, regular engagement, and exceptional service levels.
• Travel throughout the region to meet customers, showcase our product portfolio, and grow sales opportunities.
• Present products with passion and expertise, highlighting key features, benefits, and commercial opportunities that drive sell-through.
• Negotiate pricing, commercial terms, and customer agreements while delivering mutually beneficial outcomes.
• Collaborate closely with internal teams to manage customer expectations and provide accurate delivery forecasts.
• Monitor account performance, identify growth opportunities, and proactively address challenges within your territory.
• Deliver insightful weekly and monthly reporting, providing updates on sales performance, market trends, opportunities, and risks.
• Champion our go-to-market strategy, ensuring execution aligns with brand objectives and commercial priorities.
• Uphold brand positioning, segmentation, and distribution strategies to strengthen market presence and drive sustainable growth.
• Act as a trusted ambassador for the brand, building long-term partnerships and delivering an outstanding customer experience.

Skills

Sales experience

Relationship building

Communication skills

Negotiation

Organised

Self-motivated

Territory management

Presentation skills

Education

Degree qualified or equivalent

Job description

Sales Rep (South) - Merrell

Location: London, London, United Kingdom

Employment Type: Full time

Merrell exists to share the simple power of being outside with everyone. We believe the 'outdoors' is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.

We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return. Whether it’s the Moab 3 being named “Best Hiking Shoe” by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.

As a Sales Rep, you will be the contact for our wholesale customers in the South of England. You will Represent the Company with respect to promotion and sales of footwear to a variety of customers within the region.

Location: We're open to candidates across the South of England, although a home base within easy reach of key transport links such as the M4/M25 corridor (for example Bristol, Reading, Swindon, or West London) would be advantageous.

As a key member of our sales team, you'll drive growth across your territory, build strong customer relationships, and bring our brand strategy to life in the market.

• Develop and execute a territory sales plan in partnership with the Sales Manager, identifying opportunities by account, product category, and market potential.
• Own and manage customer relationships across your territory, ensuring effective coverage, regular engagement, and exceptional service levels.
• Travel throughout the region to meet customers, showcase our product portfolio, and grow sales opportunities.
• Present products with passion and expertise, highlighting key features, benefits, and commercial opportunities that drive sell-through.
• Negotiate pricing, commercial terms, and customer agreements while delivering mutually beneficial outcomes.
• Collaborate closely with internal teams to manage customer expectations and provide accurate delivery forecasts.
• Monitor account performance, identify growth opportunities, and proactively address challenges within your territory.
• Deliver insightful weekly and monthly reporting, providing updates on sales performance, market trends, opportunities, and risks.
• Champion our go-to-market strategy, ensuring execution aligns with brand objectives and commercial priorities.
• Uphold brand positioning, segmentation, and distribution strategies to strengthen market presence and drive sustainable growth.
• Act as a trusted ambassador for the brand, building long-term partnerships and delivering an outstanding customer experience.

We're looking for a commercially minded sales professional who is passionate about building relationships, growing accounts, and bringing great brands to life in the marketplace.

• Degree qualified or equivalent professional experience.
• Proven sales experience, ideally within footwear, fashion, sportswear, or a related consumer goods industry.
• Strong commercial awareness with the ability to identify opportunities and translate customer needs into successful business partnerships.
• A relationship-builder who can establish credibility and trust with customers at all levels.
• Excellent communication, presentation, and negotiation skills.
• Highly organised, self-motivated, and comfortable managing a territory independently.
• Results-driven with a proactive approach to achieving and exceeding sales targets.

Field-based role

A varied role within a dynamic and experienced team

Company car, iPhone and laptop

Travel will be required.

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better.Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat®and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

In 2025, the Company was recognized by Footwear Newsas Company of the Year, by Forbesas one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplacesas one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.