Sales & Marketing Director - Hotel Growth Leader

Radisson Blu Liverpool; Liverpool; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Highly competitive salary

Discounted hotel room rates for you &3

Pension

Job summary

Radisson Blu Liverpool is seeking a dynamic Director of Sales & Marketing to lead the hotel's commercial strategy, drive revenue growth, and reposition the property in the market. You will oversee sales, marketing, and brand activities, working with central teams to maximize performance and visibility.

The role requires senior leadership experience in hospitality, a proven track record in securing high-value business, and the ability to manage cross-functional teams and external partners.

Qualifications

• Proven senior sales leadership experience within the hotel or hospitality sector.
• Strong focus on M&E, corporate, and group business development.
• Excellent commercial acumen with the ability to drive revenue and profitability.
• Established network within local and national agency/TMC markets.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience managing cross-functional teams and working with central/global sales structures.

Responsibilities

• Own and execute the hotel’s sales and marketing strategy, driving performance across all sales-influenced segments.
• Focus on maximising M&E, corporate, group and leisure opportunities, identifying and converting high-value business.
• Continually audit the business mix to ensure optimal segment contribution, profitability, and long-term sustainability.
• Lead all sales activity, building strong relationships with key corporate clients, agencies, and Travel Management Companies.
• Position the hotel as a preferred partner within local, national, and international markets.
• Drive account acquisition, retention, and growth, including multi-year and repeat event opportunities.
• Represent the hotel at key industry events, tradeshows, and client meetings.
• Lead the development and execution of the hotel’s repositioning plan including sales and marketing strategy, including social, brand, and campaign activity.
• Lead, inspire, and develop a high-performing sales and marketing team with clear goals and accountability.
• Ensure effective use of systems (e.g., Opera S&C, Salesforce, Smartspace) to track customer engagement, pipeline, and account performance.
• Deliver clear, data-driven insights to stakeholders, adapting strategies where needed.

Job description

Radisson Blu Liverpool is seeking a dynamic Director of Sales & Marketing to lead the hotel's commercial strategy, drive revenue growth, and reposition the property in the market. You will oversee sales, marketing, and brand activities, working with central teams to maximize performance and visibility.

The role requires senior leadership experience in hospitality, a proven track record in securing high-value business, and the ability to manage cross-functional teams and external partners.