Director of Sales

Radisson Blu Liverpool; Liverpool; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Highly competitive salary

Discounted hotel room rates for you &3

Pension

Job summary

Radisson Blu Liverpool is seeking a dynamic Director of Sales & Marketing to lead the hotel's commercial strategy, drive revenue growth, and reposition the property in the market. You will oversee sales, marketing, and brand activities, working with central teams to maximize performance and visibility.

The role requires senior leadership experience in hospitality, a proven track record in securing high-value business, and the ability to manage cross-functional teams and external partners.

Qualifications

• Proven senior sales leadership experience within the hotel or hospitality sector.
• Strong focus on M&E, corporate, and group business development.
• Excellent commercial acumen with the ability to drive revenue and profitability.
• Established network within local and national agency/TMC markets.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience managing cross-functional teams and working with central/global sales structures.

Responsibilities

• Own and execute the hotel’s sales and marketing strategy, driving performance across all sales-influenced segments.
• Focus on maximising M&E, corporate, group and leisure opportunities, identifying and converting high-value business.
• Continually audit the business mix to ensure optimal segment contribution, profitability, and long-term sustainability.
• Lead all sales activity, building strong relationships with key corporate clients, agencies, and Travel Management Companies.
• Position the hotel as a preferred partner within local, national, and international markets.
• Drive account acquisition, retention, and growth, including multi-year and repeat event opportunities.
• Represent the hotel at key industry events, tradeshows, and client meetings.
• Lead the development and execution of the hotel’s repositioning plan including sales and marketing strategy, including social, brand, and campaign activity.
• Lead, inspire, and develop a high-performing sales and marketing team with clear goals and accountability.
• Ensure effective use of systems (e.g., Opera S&C, Salesforce, Smartspace) to track customer engagement, pipeline, and account performance.
• Deliver clear, data-driven insights to stakeholders, adapting strategies where needed.

Job description

Job Overview:

InRBH Management, every member of our team must play their part in delivering ‘ExceptionalService by Exceptional People’.

They should shine every day by:

Enhancing our PEOPLE engagement

Ensuring QUALITY in our guest service

Maximizing our PROFIT, and

Giving something back to our communities

And should always:

Act with INTEGRITY

Deliver EXCELLENCE

Have the AMBITION to continuously improve, and

Show that we CARE

We are looking for our next RBH Sales Entrepreneur as Director of Sales & Marketing representing Radisson Hotel, Liverpool. This exciting new role will make up a part of the senior team leading this hotel into a new age within the development plans. This role will be responsible for the management and leadership of the sales and marketing departments within the hotel, including repositioning in the market, supporting with commercial strategy and elevating the hotel post refurbishment. We are looking for a tenacious, self-starter who can create, build and reposition the hotel into the market, lead and execute sales and marketing strategies and deliver new business into the hotel.

Are you someone with extensive commercial knowledge? Who very much thrives in proactive sales and marketing? Well, we very much would welcome your application for this exciting role that is full of opportunity.

Commercial Strategy & Revenue Growth

• Own and execute the hotel’s sales and marketing strategy, driving performance across all sales-influenced segments.
• Focus on maximising M&E, corporate, group, and leisure opportunities, identifying and converting high-value business.
• Continually audit the business mix to ensure optimal segment contribution, profitability, and long‑term sustainability.
• Develop and deliver short‑and long‑term sales plans, aligned to budget and market conditions.
• Analyse performance data and market trends to identify new revenue streams and unexplored opportunities.

Sales Leadership & Account Management

• Lead all sales activity, building strong relationships with key corporate clients, agencies, and Travel Management Companies.
• Position the hotel as a preferred partner within local, national, and international markets.
• Drive account acquisition, retention, and growth, including multi-year and repeat event opportunities.
• Ensure strong conversion of direct enquiries and proactive prospecting of new business.
• Represent the hotel at key industry events, tradeshows, and client meetings.

Stakeholder & Partnership Management

• Manage relationships between on-property teams and above-property support, including Radisson global and national teams.
• Collaborate with revenue, marketing, and central teams to optimise commercial performance and brand alignment.
• Build and maintain powerful internal and external stakeholder relationships, ensuring clear communication and delivery of shared objectives.

Marketing & Brand Positioning

• Lead the development and execution of the hotel’s repositioning plan including sales and marketing strategy, including social, brand, and campaign activity.
• Ensure the hotel is effectively positioned across all channels, with up‑to‑date collateral and strong brand storytelling.
• Drive demand generation initiatives aligned to key segments and revenue goals.
• Work closely with commercial teams to support brand performance, promotions, and market visibility.

Team Leadership & Development

• Lead, inspire, and develop a high‑performing sales and marketing team with clear goals and accountability.
• Processes for recruitment, training, coaching.
• Conduct regular performance reviews, joint sales calls, and account evaluations.
• Embed a strong sales culture, aligned with incentive programmes and commercial objectives.

Systems, Reporting & Governance

• Ensure effective use of systems (e.g., Opera S&C, Salesforce, Smartspace) to track customer engagement, pipeline, and account performance.
• Monitor and report on sales activity, account production, and market performance.
• Deliver clear, data-driven insights to stakeholders, adapting strategies where needed.
• Ensure compliance with brand standards, ethical practices, and operational processes.

WHAT WE NEED FROM YOU

• Proven senior sales leadership experience within the hotel or hospitality sector.
• Strong focus on M&E, corporate, and group business development.
• Excellent commercial acumen with the ability to drive revenue and profitability.
• Established network within local and national agency/TMC markets.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience managing cross-functional teams and working with central/global sales structures.
• Knowledge of digital marketing and demand generation tools.
• Strong analytical, negotiation, and problem-solving capabilities.

WHAT WE OFFER

You will have access to a benefits package we believe truly works for our people and enhances our overall culture...

• Highly competitive salary
• Discounted hotel room rates for you and your friends & family
• Pension

EQUAL OPPORTUNITIES

RBH Hospitality Management is an equal-opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact [e-mail]

#LifeatRBH

Compensation: Competitive salary