Sales Manager - NW

Wallace Hind Selection LTD; United Kingdom; On-site; GBP 59,000 - 72,000; Full time

Benefits offered by this job

OTE commission

Company car or car allowance

25 Days Holiday + bank holidays

Pension and benefits package

Job summary

Wallace Hind Selection is seeking a Business Development Manager to drive Capital Equipment sales within the Food and Beverage manufacturing sector. Based in the Northwest, you will manage existing accounts and strategically pursue new clients to expand the footprint of our high-value equipment.

You will own your territory, build relationships with key decision-makers, and guide the full sales cycle from prospecting to close.

Qualifications

• Proven track record in selling to F&B manufacturers.
• Experience selling capital equipment.
• Strong relationship-building and account management skills.

Responsibilities

• Develop long‑term strategic relationships with key accounts.
• Manage full sales cycle from prospecting to close, including trials where needed.
• Identify new applications and opportunities in the food and beverage sector.
• Collaborate with engineering, procurement, and operations to deliver technical solutions.
• Aim for average order values of £15,000–£30,000 with multiple orders monthly.

Skills

New business development

Account management

F&B sales

Capital equipment

Relationship building

Job description

Business Development Manager

Based in the North west this Regional Sales Manager / BDM role focuses on sales of Capital equipment into Food and Beverage manufacturers. You'll manage some existing accounts with a clear strategy of opening new clients, we know who they are we need your charisma in approaching and converting them

BASIC SALARY: Up to £65,000

BENEFITS:

• OTE commission: £20,000 (£5,000 guaranteed in year one)
• 25 Days Holiday, plus Bank holidays
• Company car or Car allowance
• Access to company benefits package including pension, well-being support and lifestyle benefits

LOCATION: Home based in the Northwest of England

You could live: Manchester, Liverpool, Stoke on Trent, Preston, Blackburn, Chester, Warrington, Crewe or Stockport

JOB DESCRIPTION: Business Development Manager - Capital Equipment - Food and Beverage Manufacturing

New business takes time effort and a particular type of character to be successful. It helps with a global business, outstanding reputation and products with great USP's. As an awarding winning capital equipment manufacturer we can give you all three with huge brands amongst our customer base.

Whilst you'll inherit existing customers (c150) including some national and global brand owners, and you'll look to grow them we want to be clear this is about engaging with those new targets as our products are built to last!

The real success in this role comes from your ability to open doors, build relationships, and win new business with your target audience.

You’ll take full ownership of your territory:

• Developing long-term, strategic relationships (sale cycles include trials and demonstrations and can be 8 weeks, but also up to 2 years)
• Identify, target and approach new applications and sales opportunities (we know most of your targets, 90% of which are food and beverage manufacturers)
• Managing the full sales cycle from prospecting through to close - arranging trials where necessary
• Working collaboratively across, engineering, procurement, operations and senior leadership decision makers to deliver the right technical solution
• Average Order Values of c£15,000 - £30,000 with one to two sales per order, three to four orders per month.

This is a role for someone who enjoys being out in the field, getting face to face, influencing decisions, and building something over time.

PERSON SPECFICIATION : Business Development Manager - Capital Equipment - Food and Beverage Manufacturing

To be successful in your application, you'll have a proven track record in selling to the F&B manufacturing arena, you'll understand how it works and the critical role different equipment plays on the line. You'll understand who the right target decision makers are along with the key influences to ensure a sales goes through

In addition to the above you'll have:

• Developed, created and converted new business opportunities.
• Previously managed the same region
• Worked with similar sales cycles having technical conversations, with the ability to close and drive next steps.

THE COMPANY: Business Development Manager - Capital Equipment - Food and Beverage Manufacturing

Established for over 30 years, sales in 40 countries and operations across 4 continents means we can truly offer a global reach. Our commitment to quality and the pursuit of outstanding service never waivers. We are proud of our products, people and our enviable list of clients. Come and be part of something where you're valued, empowered and rewarded.

Wallace Hind Selection, alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.