Sales Manager - New Club Opening

EVERLAST GYMS; Croydon; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Free gym membership

20% discount across Frasers Group

Fearless 1000 Bonus Scheme

Monthly Frasers Champion awards

Training and funded qualifications (L3

L5 in Management & Leadership

Opportunities to deliver PT and group

Job summary

Frasers Group is seeking a Sales & Retention Manager in Croydon to drive membership growth and maximise retention. You will report to the General Manager and lead sales initiatives, coach the team, and ensure a seamless member journey from first visit onwards.

You will own the activity planner, implement lead-generation strategies, monitor KPIs, and maximise revenue across memberships and products while supporting the wider team with operational tasks.

Qualifications

• Proven leadership with ability to coach a team.
• Strong sales and retention focus.
• Excellent communication and interpersonal skills.
• Flexible to work evenings, weekends and holidays.

Responsibilities

• Lead sales initiatives and drive new member sales.
• Maximise retention and optimise live member movement.
• Own the club activity planner and ensure initiatives are well executed.
• Implement creative lead-generation strategies to attract new members.
• Monitor dashboards and KPIs and report insights to management.
• Drive revenue across memberships, products and add-ons.
• Prepare and deliver monthly sales presentations to the management team.
• Build local business partnerships and pursue #WeMoveBusinesses opportunities.
• Lead by example on reception and gym floor in a member-facing role.
• Engage in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Provide feedback to team members and support development and performance.

Skills

Leadership

Sales

Retention

Communication

Coaching

Job description

As a Sales & Retention Manager, you'll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you'll lead sales initiatives, support the wider team, and ensure every member's journey is seamless from the first visit onwards. You'll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

What You'll Be Doing

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximising retention of existing members to grow the live member movement.
• Owning the activity planner for the club - ensuring initiatives are well-planned, executed, and impactful.
• Implementing creative lead-generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member-facing role.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Why Join Us?

An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled - and the rewards are designed to match.

Here's what you'll get:

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards - winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

• Think without limits - move fast, think fearlessly, and take the team with you.
• Own it and back yourself - own the basics, your role, and the results.
• Be relevant - to our people, our partners, and the planet.

About You

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions-focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.