Sales and Retention Manager- New Club Opening

Frasers Group; Greater Manchester; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Free gym membership

20% discount across Frasers Group brands

Fearless 1000 Bonus Scheme

Monthly awards with double salary incentives

Training and qualifications funding

Job summary

A leading fitness organization in Greater Manchester is seeking a Sales and Retention Manager to drive member growth and retention. Responsibilities include implementing sales processes, generating leads, and engaging in national initiatives. The ideal candidate will have strong leadership skills and the ability to inspire a team. Offers include free gym membership, discounts, and opportunities for professional development.

Qualifications

• Proven leader capable of inspiring and coaching a team.
• Adaptable communication style across various audiences.
• Flexible to work evenings, weekends, and Bank Holidays.

Responsibilities

• Drive new member sales and optimize retention.
• Implement creative lead-generation strategies.
• Prepare monthly sales presentations for management.

Skills

Sales and retention focus

Leadership

Communication skills

Problem-solving

Job description

Sales and Retention Manager - New Club Opening

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximizing retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards.

You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

Job Description

What You’ll Be Doing

• Advocate and deliver the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Drive new member sales while maximizing retention of existing members to grow the live member movement.
• Own the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
• Implement creative lead-generation strategies both internally and externally.
• Monitor dashboards and KPIs, provide key insights to the team and ensure targets are met.
• Drive all revenue lines from memberships, product, and secondary spend to maximize profitability.
• Prepare and deliver monthly sales presentations to the wider management team.
• Build strong local business partnerships and develop #WeMoveBusinesses opportunities.
• Lead by example on reception and the gym floor in this member-facing role.
• Engage in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Provide honest, constructive feedback to team members, supporting their development and performance.
• Support the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Qualifications

Passionate about health, fitness, and wellness.

A proven leader with the ability to inspire and coach a team.

Strong sales and retention focus with a results-driven mindset.

Excellent communication and interpersonal skills, able to adapt style to different audiences.

Positive, solutions-focused, and resilient under pressure.

Ambitious, driven, and keen to develop further in leadership.

Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Additional Information

Why Join Us?

An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.

Here’s What You’ll Get

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, We Live By Our Principles

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.