Sales And Retention Manager

EVERLAST GYMS; Preston; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Free gym membership

20% brand discount

Bonus scheme eligibility

Monthly Champion awards

Rewards & recognition

Training & qualifications

PT and group training opportunities

Job summary

Everlast Gyms in Preston, part of Frasers Group, seeks a Sales & Retention Manager to lead membership growth, maximise retention, and ensure a seamless member journey from first visit. Reporting to the General Manager, this full‑time leadership role drives sales initiatives, supports the team, and models sales excellence on the floor.

You will own the club activity planner, implement lead generation strategies, monitor dashboards, present to the management team, and build local partnerships.

Qualifications

• Proven leadership with ability to inspire and coach a team.
• Strong sales and retention focus with a results-driven mindset.
• Excellent communication and interpersonal skills, adaptable to audiences.

Responsibilities

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team.
• Driving new member sales while maximising retention of existing members.
• Owning the activity planner for the club with well-planned initiatives.
• Implementing creative lead-generation strategies internally and externally.
• Monitoring dashboards and KPIs, providing insights and hitting targets.
• Driving revenue from memberships, products, and secondary spend.
• Preparing and delivering monthly sales presentations to the management team.
• Building local business partnerships and #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing constructive feedback for development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, recruitment, and standards.

Skills

Leadership

Sales

Retention focus

Coaching

Communication

Job description

As a Sales & Retention Manager, you'll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you'll lead sales initiatives, support the wider team, and ensure every member's journey is seamless from the first visit onwards. You'll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

What You'll Be Doing

Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.

Driving new member sales while maximising retention of existing members to grow the live member movement.

Owning the activity planner for the club - ensuring initiatives are well-planned, executed, and impactful.

Implementing creative lead-generation strategies both internally and externally.

Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.

Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.

Preparing and delivering monthly sales presentations to the wider management team.

Building strong local business partnerships and developing #WeMoveBusinesses opportunities.

Leading by example on reception and the gym floor in this member-facing role.

Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.

Providing honest, constructive feedback to team members, supporting their development and performance.

Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Why Join Us?

An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled - and the rewards are designed to match.

Here's what you'll get:

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards - winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

• Think without limits - move fast, think fearlessly, and take the team with you.
• Own it and back yourself - own the basics, your role, and the results.
• Be relevant - to our people, our partners, and the planet.

About You

Passionate about health, fitness, and wellness.

A proven leader with the ability to inspire and coach a team.

Strong sales and retention focus with a results-driven mindset.

Excellent communication and interpersonal skills, able to adapt style to different audiences.

Positive, solutions-focused, and resilient under pressure.

Ambitious, driven, and keen to develop further in leadership.

Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.