Sales Manager – MI Brands (UK & Benelux)

ION® Audio; Ash Vale; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

24 days annual leave

Private healthcare

Pension scheme

Employee Assistance Programme

Cycle To Work scheme

Staff discount on inMusic products

£1,000 annual training allowance

Sick pay

Job summary

inMusic is seeking an experienced Sales Manager to drive growth across dealer accounts for our MI brands, covering the UK, Ireland and Benelux. You will manage dealer relationships, hit sales targets, and collaborate with marketing on campaigns and demos.

The ideal candidate has 5+ years in MI or audio tech sales, deep gear knowledge, strong strategic plus execution skills, and is fluent in English with willingness to travel up to 40%.

Qualifications

• 5+ years of sales experience in the MI or audio tech industry with dealer management.
• Fluent in English; other European languages a plus.
• Ability to balance strategic thinking with detailed execution across territories.
• Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
• Willingness to travel up to 40% of the time.

Responsibilities

• Manage dealer accounts and relationships in the UK, Ireland and Benelux.
• Achieve sales targets, strategies, and tactical action plans across the channel.
• Actively recruit and nurture direct dealer relationships.
• Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.
• Coordinate with marketing to activate campaigns and product demos at the local dealer level.
• Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
• Support new product introductions with launch planning, demo support, and channel marketing strategies.
• Proactively work with the dealer network with regards to future planning of all aspects.
• Ensure that the dealers are compliant with our SDA requirements, inclusive of instore and online displays and merchandising.
• Maintain accurate CRM data, forecasts, and territory insights.
• Participate in trade events, roadshows, and local market activations as required.
• Willingness to travel up to 40% of the time.

Skills

Dealer management

Sales strategy

English fluency

Music gear knowledge

Strategic thinking

Travel readiness

Tools

CRM

Job description

inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage dealers in the UK, Ireland and Benelux. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.

• Manage dealer accounts and relationships in the designated markets.
• Achieve sales targets, strategies, and tactical action plans across the channel.
• Actively recruit and nurture direct dealer relationships.
• Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.
• Coordinate with marketing to activate campaigns and product demos at the local dealer level.
• Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
• Support new product introductions with launch planning, demo support, and channel marketing strategies.
• Proactively work with the dealer network with regards to future planning of all aspects.
• Ensure that the dealers are compliant with our SDA requirements, inclusive of instore and online displays and merchandising.
• Maintain accurate CRM data, forecasts, and territory insights.
• Participate in trade events, roadshows, and local market activations as required.
• 5+ years of sales experience in the MI or audio technology industry, with hands‑on experience managing dealers.
• Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
• Ability to juggle high‑level strategic thinking with detailed tactical execution across complex territories.
• Fluent in English; other European languages a plus.
• Willingness to travel up to 40% of the time.
• Passion for music creation, instruments, and technology is essential.
• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• inMusic UK Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on inMusic products (for personal use only)
• £1,000 annual allowance for training and development
• Sick pay

inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.