Sales Manager — Grow Membership & Lead Team

Fitness First Ltd; Wigan; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Bonus scheme

Benefits portal

Gym membership discount

Professional development

Job summary

Fitness First Ltd is seeking a dynamic Sales Manager to lead a high-performing team and drive membership growth across the club network. You will shape sales strategies, manage appointments, and upsell services while maintaining outstanding joiner experiences for members and prospects.

In this role you will also act as Duty Manager when required, ensuring operational standards, safety, and club performance.

Qualifications

• Evidence of strong leadership and coaching skills in a sales environment.
• Proven ability to drive membership sales and revenue growth.
• Excellent communication and customer engagement abilities.
• Track record of executing effective sales strategies and driving results.

Responsibilities

• Manage new appointments/tours and customize each interaction.
• Follow up with no-shows and non-joiners to re-book appointments.
• Plan and execute lead generation and appointment strategies.
• Lead by example to exceed sales targets and improve joiner quality.
• Coach and develop the team to deliver an exceptional joiner experience.
• Ensure operational excellence, health & safety, and duty management.

Skills

Leadership

Sales

Team development

Customer engagement

Communication

Strategic planning

Job description

Fitness First Ltd is seeking a dynamic Sales Manager to lead a high-performing team and drive membership growth across the club network. You will shape sales strategies, manage appointments, and upsell services while maintaining outstanding joiner experiences for members and prospects.

In this role you will also act as Duty Manager when required, ensuring operational standards, safety, and club performance.