Sales Manager, EMEA

JR United Kingdom; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading global toy brand is seeking an experienced Sales Manager in London to drive retail sales growth across the EMEA region. The ideal candidate will manage key accounts, develop retail strategies, and collaborate with creative teams to enhance product offerings. This role requires strong leadership, relationship management, and a proven sales record in the toy industry.

Qualifications

• Minimum eight years’ experience in sales, ideally in the toy industry.
• High-level relationships with European retail distribution buyers.
• Fluent in Microsoft Office Suite, especially Excel.

Responsibilities

• Responsible for negotiating and securing retail sales at all channels.
• Developing and maintaining retail buyer relationships.
• Conducting sales presentations and attending trade shows.

Skills

Relationship-building

Presentation skills

Leadership

Analytical skills

Education

Bachelor's degree in business, advertising, marketing

Tools

Microsoft Office Suite

Job description

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YuMe (part of the Maxx Group) is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush, surprise capsules, and other toy lines, which have gained strong momentum in North America, Europe, the Middle East, and Asia since 2018. The YuMe brand designates the highest quality soft and hard toys featuring popular entertainment brands Stranger Things, Squid Games, Disney, Wizarding World, DC Comics, Power Rangers, Transformers, Among Us, JuJutsu Kaisen, Spy x Family and many others.

https://www. yumetoys.com/

https://www.maxxgroupglobal.com/

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YuMe Toys has an immediate requirement for an organized, detail-oriented, and experienced Sales Manager to join our team in London. Must be able to work on-site four days per week - Monday to Thursday. This role will focus on managing and creating relationships with key accounts and driving sustainable merchandising revenue growth in all distribution channels in the EMEA (Europe, the Middle East and Africa) region.

The Sales Manager helps define YuMe's collectible toys retail sales growth initiatives, executes seasonal sales with buyers, and activates key retail strategies that align with our strategic marketing, sales, and brand portfolio initiatives. The Sales Manager will act as a brand ambassador, key influencer, and change agent with retailers, distributors in order to achieve annual sales and growth targets. This tremendous opportunity to step into a leadership role collaborating with local and remote creative and account management teams, providing guidance and ideas to develop consumer products/retail programs for leading entertainment licenses, media properties, and retail partners.

Principals only please; no recruiters or phone calls.

Key Responsibilities:

• Responsible for negotiating and securing retail sales at all channels of distribution.
• Developing and maintaining retail buyer relationships to achieve retail sell-in targets.
• P&L Responsibility, including budgeting and forecasting for targeted categories and retail programs.
• Collaborate on developing retail initiatives, including category and product development, identification of hot licensees.
• Develop relationships with retailers and maintaining existing business relationships to achieve product sell-in and sell-through.
• Identify and develop new business strategies and categories outside of traditional toy categories with an entrepreneurial approach to new business growth.
• Conduct and coordinate sales presentations with retailers & licensors.
• Attend and represent the company at key trade shows, maintaining up-to-date knowledge of industry trends and developments.
• Strategy and business planning: Define the strategic plan and priorities to grow the retail business.
• Build annual budgets, retail sales, and promotional activities plan.
• Communicate effectively in written, visual, and interactive formats.
• Identify new trends to maintain our position as an industry leader and innovator.

Requirements:

• A bachelor's degree in business, advertising, marketing, or similar field is preferred.
• Minimum eight years’ experience in sales, ideally in the toy industry, with a proven track record of meeting and exceeding sales targets.
• High-level, existing relationships with mass, specialty, e-commerce, and buyers at all channels of European retail distribution.
• A high-powered sales/marketing-oriented individual with highly developed relationship-building, presentation, and influencing skills, coupled with excellent leadership and managerial skills.
• Strong knowledge of the retail industry and retail operations, including planogramming and vendorisation.
• Understanding of product development, product ranges, and key categories.
• Capable of analysing market trends and identifying new sales opportunities and hot entertainment and gaming licenses.
• Proven skills in managing multiple local sales teams and effective interpersonal skills and ability to develop relationships with personnel at all levels, both internally and externally.
• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint; able to create, understand, and interpret financial data in Excel, including sales forecasts and budgets.
• Proficient in European languages (e.g. German, French, Italian, Spanish, etc.) is advantageous.
• Frequent travel is required.

Application Process:

Please submit your resume and a cover letter outlining why you are a good fit for this position. We will only respond to candidates we have an interest in interviewing. We thank all others in advance. All responses will be kept strictly confidential. YuMe is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.

Key Words: Sales Manager, Consumer Products, Toys, Collectibles, Plush, Licensed Goods, Entertainment Licensing, Promotions, Marketing

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Created on 23/05/2025 by JR United Kingdom