Sales Manager B2C - Snacking

JR United Kingdom; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global manufacturer of freeze-dried fruit is seeking a UK & Ireland B2C Sales Manager to spearhead the launch of a new snacking brand. This role offers the unique opportunity to shape the retail strategy from inception, working closely with top retailers like Tesco and Sainsbury’s. Candidates must have a strong sales background in ambient/snacking products and a proven ability to thrive in dynamic environments.

Qualifications

• Proven track record selling ambient/snacking products into UK retail.
• Experience with own brand and private label.
• Hunter mindset, thrives in fast-moving, lean environments.

Responsibilities

• Develop and deliver commercial strategy to drive listings.
• Pitch to major UK retailers and unlock new channels.
• Lead retail expansion from the ground up.

Skills

Sales

Negotiation

Business Development

Job description

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Client:

Paragon Talent

Location:

Manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Are you ready to launch a disruptive snacking brand into the UK's top retailers?

Paragon Talent is working with a global manufacturer of freeze-dried fruit who are on a mission to transform healthy snacking across the UK & Ireland, and we’re looking for a proven senior sales professional, someone with a hunter mentality to make it happen.

Our client is embarking on an ambitious B2C growth journey with the aim of carving out a premium snacking platform, partnering with major grocers on private label innovation.

With a national listing already secured with one major UK retailer, they’re searching for a UK & Ireland B2C Sales Manager to drive listings, open doors, and lead retail expansion from the ground up.

This is a rare opportunity to own and shape the retail journey at inception. You’ll develop and deliver the commercial strategy, pitch to UK retail giants, and unlock new channels, from supermarkets to foodservice, travel, and convenience.

This is a genuine blank-slate opportunity to build something lasting, working in a well-resourced international food business with multiple global manufacturing facilities, a strong supply chain and innovation capabilities.

What we’re looking for:

• A strong track record selling ambient/snacking products into UK retail (Tesco, Sainsbury’s, Aldi, etc.)
• Own brand and private label experience.
• A hunter mindset, you love building from zero and thrive in a fast-moving, lean environment.

If you’re hungry for a challenge, ready to take full ownership, and excited by the chance to lead the UK’s next great snack success story, and can demonstrate you have the relevant experience, apply now with your CV, or reach out confidentially for more information.