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Sales Manager

The Coach Travel Group

Slough

On-site

GBP 50,000 - 70,000

Full time

6 days ago
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Job summary

The Coach Travel Group is seeking a Group Commercial Manager to drive sales across their regional operations in London and South East. This role involves leading sales teams and facilitating business growth while maintaining high standards of client service. A proven track record in sales leadership within the transport or travel sector is essential for success in this position.

Benefits

25 days annual leave + 8 bank holidays
Workplace Pension (3% employer and 5% employee contribution)
Performance-related bonus scheme

Qualifications

  • Proven experience in a commercial, sales leadership or business development role.
  • Strong track record of meeting and exceeding sales targets.
  • Demonstrated ability to lead and develop high-performing teams.

Responsibilities

  • Lead, motivate and manage sales teams to exceed revenue and conversion targets.
  • Oversee and analyse sales KPIs including conversion rates and response times to quotations.
  • Proactively identify and pursue new lines of business.

Skills

Sales Leadership
Team Development
Client Management
Analytical Skills
Negotiation Skills

Job description

3 days ago Be among the first 25 applicants

Direct message the job poster from The Coach Travel Group

Group Commercial Manager at The Coach Travel Group

Job Description: Sales Manager

Reports to: Managing Director, London & South-East Regions

Location: Regional role looking after businesses in various locations across the region

based in Slough/Reading area

About The Coach Travel Group:

Backed by H2 Equity Partners, The Coach Travel Group is the UK's leading and largest

private coach group, operating over 500 vehicles and employing over 700 people. The

Coach Travel Group is experiencing exciting growth and seeking a dynamic Sales

Manager to join the team.

Role Overview:

As a dynamic and results-driven manager you will lead and develop sales operations

across the London and Southeast region of The Coach Travel Group (CTG). This

encompasses Horseman Coaches, Stewarts Coaches, Ready Group and CTG Stansted.

This role is critical in delivering commercial growth, maintaining high client service

standards, and developing a proactive, target-focused sales culture.

Job Type: Monday - Friday, 09:00 - 17:30

Salary: Base from £50,000 depending on experience

  • 25 days annual leave + 8 bank holidays
  • Workplace Pension (3% employer and 5% employee contribution)
  • Performance-related bonus scheme

Key Responsibilities:

  • Sales Leadership: Lead, motivate and manage sales teams to exceed revenue

and conversion targets across all businesses.

  • Performance Monitoring: Oversee and analyse sales KPIs including conversion

rates, private hire pipeline progression, and response times to quotations.

  • Sales Process Compliance: Ensure full adherence to group sales processes,

including accurate quotation capture and follow-up.

  • Business Development: Proactively identify and pursue new lines of business to

grow market share across local region.

  • Team Development: Coach and nurture the sales team to enhance capabilities

and performance in a target-driven environment.

  • Client Management: Act as the primary escalation point for key accounts and
  • Tender Management: Lead or support the renewal of existing tenders and new

contract bids.

  • Reporting & Strategy: Contribute to monthly and quarterly reporting, providing

insights and updates for Board-level reporting.

  • Cross-Regional Collaboration: Work closely with other CTG operators to share

best practices and align commercial strategies.

  • Marketing Support: Collaborate with the marketing team to develop and deliver

regional campaigns and promotional initiatives.

  • Operational Alignment: Partner with regional operations teams to improve

communication, understand fleet availability, and streamline service delivery.

You:

  • Proven experience in a commercial, sales leadership or business development

role within the transport, travel or related service sector.

  • Strong track record of meeting and exceeding sales targets.
  • Demonstrated ability to lead and develop high-performing teams.
  • Excellent analytical, reporting and forecasting skills.
  • Confident communicator with strong client-facing and negotiation skills.
  • Knowledge of tendering processes and public/private sector contracting is
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Sales and Business Development
  • Industries
    Travel Arrangements

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