Sales Manager

Blinds2Go; Nottingham; On-site; GBP 70,000 - 95,000; Full time

Job summary

Blinds2Go is seeking a Sales Manager for the Trade channel to drive growth, shape strategy and manage the Trade Account Executive team. You will lead initiatives to expand the trade customer base and enhance revenue and margin across ecommerce and retail environments.

You will translate commercial objectives into actionable plans, monitor market trends, and deliver high-quality customer experiences across trade touchpoints.

Qualifications

• Proven experience leading sales or trade/commercial teams.
• Experience within Ecommerce, Retail or Trade environments.
• Experience owning sales targets, forecasting and performance reporting.

Responsibilities

• Own and deliver the trade sales strategy aligned to commercial objectives.
• Identify opportunities to grow revenue, margin and market share within the trade channel.
• Develop initiatives to expand trade customer base and increase account lifetime value.
• Monitor competitor activity and market trends to inform pricing, propositions and promotions.
• Lead, coach and motivate the Trade Account Executive team to high performance.
• Set clear objectives, KPIs and expectations with accountability at all levels.
• Support onboarding, training and development of team members.
• Conduct regular performance reviews and development planning.

Skills

Leadership

Commercial Acumen

Strategic Thinking

Stakeholder Management

Customer Focus

Analytical Skills

Job description

Direct Reports: Trade Account Executives

The Sales Manager is responsible for the overall performance, growth and strategic development of the Trade channel. This role leads, coaches and develops the Trade Account Executive team, drives revenue growth across the trade base, and ensures a best‑in‑class experience for trade customers.

The Sales Manager plays a critical role in shaping trade strategy, translating commercial objectives into actionable plans, and ensuring consistent execution across the team.

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Our Company

At Blinds2Go our people are our stars. We believe our team will help us on our journey to realise our dream in becoming the fastest growing, most loved and most efficient window coverings company in the world.

T - Transparency

We lead by example and inspire others to achieve excellence in the right way.

We focus on what matters with a sense of urgency, we quickly adapt and constantly innovate to meet customer needs.

A - Accountability

We take ownership and are responsible for our actions and decisions.

M - Meritocracy

We set challenging but realistic targets and deliver results in a passionate way. Integrity and hard work are at the core of our culture - we go the extra mile.

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Role & Responsibilities

• Own and deliver the trade sales strategy, aligned to wider commercial objectives.
• Identify opportunities to grow revenue, margin and market share within the trade channel.
• Develop initiatives to expand the trade customer base and increase account lifetime value.
• Monitor competitor activity and market trends to inform pricing, propositions and promotions.
• Lead, coach and motivate the Trade Account Executive team to deliver high performance.
• Set clear objectives, KPIs and expectations, ensuring accountability at all levels.
• Support onboarding, training and ongoing development of team members.
• Conduct regular performance reviews, feedback sessions and development planning.

Customer & Account Management Oversight

• Oversee management of key and high‑value trade accounts.
• Support escalations and complex negotiations with trade customers where required.
• Ensure a consistent, high‑quality customer experience across all trade touchpoints.
• Build long‑term, strategic relationships with key partners and accounts.

Performance Management & Reporting

• Track trade sales performance against targets and KPIs.
• Analyse data and performance trends to identify risks and opportunities.
• Provide regular reporting and insight to senior stakeholders.
• Drive continuous improvement across processes, systems and ways of working.

Cross‑Functional Collaboration

• Work closely with Sales, Customer Experience, Marketing, Operations and Finance.
• Support the development of trade propositions, pricing structures and campaigns.
• Act as the voice of the trade customer internally.

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Person Profile

Skills

• Leadership & Coaching: Proven ability to lead, motivate and develop high‑performing sales teams.
• Commercial Acumen: Strong understanding of sales performance, margin, pricing and growth levers.
• Strategic Thinking: Ability to translate strategy into clear actions and results.
• Stakeholder Management: Confident influencing across teams and at senior levels.
• Customer Focus: Deep commitment to delivering excellent customer outcomes.
• Analytical Skills: Comfortable using data to drive decisions and performance improvements.

Experience

• Proven experience in a sales or trade/commercial leadership role.
• Experience managing and developing sales or account management teams.
• Experience within Ecommerce, Retail or Trade environments.
• Experience owning sales targets, forecasting and performance reporting.