Sales Manager

JR United Kingdom; Milton Keynes; On-site; GBP 35,000 - 65,000; Full time

Job summary

A leading online retailer in the fitness equipment space is seeking a dynamic Sales Manager to lead their sales team. This exciting role involves driving sales strategies, nurturing customer relationships, and shaping processes from scratch. The ideal candidate will have a passion for fitness and a proven track record in sales management. Join a mission-driven company that values innovation and customer satisfaction, where you can make a significant impact and enjoy opportunities for personal and professional growth.

Benefits

Health and wellness benefits

Competitive salary + commission/bonus structure

Opportunities for growth

Qualifications

• 3+ years of experience in sales management, preferably in e-commerce or retail.
• Proven track record of meeting or exceeding sales targets.

Responsibilities

• Lead and manage the sales department to hit and exceed monthly targets.
• Implement and refine processes and tools like CRM and sales funnels.

Skills

Sales Management

Communication Skills

Data Analysis

CRM Tools

Problem-Solving

Customer Service

Tools

Klaviyo

Shopify

Job description

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Job Title: Sales Manager – Online Fitness Equipment Retailer

Location: Milton Keynes

Job Type: Full-time

Reports to: CEO

About Us

We’re a leading online retailer in the fitness equipment space, helping people build their dream home gyms and live healthier lives. From top-tier treadmills to strength training gear, we offer premium products backed by excellent customer service. Now, we’re looking for a Sales Manager who’s passionate about fitness and ready to take our sales team to the next level.

Job Summary

In this role, you’ll lead our sales team in delivering a seamless, supportive, and engaging buying experience—from the first enquiry to post-purchase follow-up. We believe in nurturing every lead with care, understanding their needs, and guiding them through the decision-making process with expertise and empathy. If you’re a results-driven leader who puts the customer first and thrives in a fast-paced e-commerce environment, we’d love to hear from you. An interest in health and fitness is highly desirable—your enthusiasm will resonate with both the team and our customers. As a small and growing business, we’re looking for someone dynamic, hands-on, and ready to hit the ground running. This is a brand-new role, so the ideal candidate will be a self-starter—confident in developing and embedding processes and strategies from scratch. You’ll have the freedom to shape how things are done, so we need someone who’s proactive, adaptable, and thrives in a fast-moving environment.

Key Responsibilities

• Lead and manage the sales department to hit and exceed monthly targets
• Drive sales strategies for inbound leads, chat, phone, and email enquiries
• Analyse sales performance and customer trends to identify growth opportunities
• Work with marketing to align campaigns with sales goals and seasonal trends
• Ensure a customer-first approach to every interaction—before, during, and after purchase
• Implement and refine processes and tools (e.g., CRM, sales funnels)
• Stay current on fitness industry trends and product innovations

Requirements

• 3+ years of experience in sales management, preferably in e-commerce or retail
• Proven track record of meeting or exceeding sales targets
• Excellent communication skills are essential—you’ll need to be clear, professional, and personable across all channels, whether that’s in writing, face to face, or over the phone.
• Experience with CRM tools (e.g., Klaviyo, Shopify etc) and online sales platforms
• Excellent problem-solving, and data analysis skills
• Interest in fitness, wellness, or active lifestyles (we speak the language of reps, PRs, and recovery!)

Nice to Have

• Background in fitness equipment or sporting goods
• Experience scaling a sales team in a high-growth e-commerce environment
• Knowledge of digital marketing, lead generation, or affiliate sales models
• Competitive salary + commission/bonus structure
• Health and wellness benefits
• Opportunities for growth in a passionate, mission-driven comp