Sales Manager

Jo Holdsworth Recruitment Ltd.; Leeds; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary & bonus

Autonomy & visibility

Training & development

27 days holiday

Health cash plan

GP service

Employee Assistance Programme

Life assurance & pension

Collaborative culture

Job summary

Jo Holdsworth Recruitment Ltd. is seeking a dynamic Sales Manager to design and lead a new national outbound sales function in the healthcare sector.

You will recruit and mentor a field-enabled team, set scalable processes and KPIs, and drive customer acquisition with a hands-on leadership style. You will shape the structure, campaigns and performance standards, working across care homes and direct-to-patient channels while ensuring a high-quality customer experience and strong commercial

Qualifications

• Proven experience leading outbound sales teams
• Experience launching or transforming a sales function
• Track record of hitting customer acquisition and revenue targets
• Ability to manage pipeline, forecasting and conversion metrics
• Strong coaching and people-development skills
• Data-driven decision making with commercial judgment
• Experience using CRM and telephony platforms
• Ability to influence senior stakeholders
• Entrepreneurial mindset with result orientation
• Customer-focused, consultative approach in sensitive contexts

Responsibilities

• Recruit, lead and develop a high-performing outbound sales team
• Create team structure, KPIs, coaching frameworks and performance standards
• Develop and deliver campaigns across care home and direct-to-patient channels
• Drive customer acquisition, conversion and revenue growth
• Introduce effective prospecting and consultative-selling approaches
• Build relationships with care home owners, managers and procurement teams
• Collaborate with field sales colleagues to generate qualified opportunities
• Improve CRM, telephony and sales processes to increase productivity
• Monitor pipeline health, forecasting, conversion rates and journeys
• Use performance data to identify improvements and new opportunities
• Establish reporting, governance and succession plans for growth
• Ensure compliance with regulatory and data protection standards

Skills

Outbound sales leadership

Sales team leadership

Forecasting & pipeline

CRM & telephony

Coaching & development

Stakeholder management

Tools

CRM systems

Telephony platforms

Job description

Are you an ambitious sales leader who enjoys building teams, creating structure and turning growth plans into commercial results?

We’re recruiting on behalf of a fast-growing healthcare business looking for a Sales Manager to build and lead a new national outbound sales function.

This is a newly created role with genuine scope to shape the team from the ground up. You’ll recruit and develop Sales Representatives, introduce scalable sales processes and create a high-performance culture focused on customer acquisition, revenue growth and exceptional service.

It’s an excellent opportunity for a commercially driven, hands‑on leader who wants the autonomy to create something new and make a visible impact.

The role

You’ll take ownership of an outbound sales function focused primarily on developing new business across the care home market, alongside supporting direct‑to‑patient services.

Working closely with field‑based Territory Executives and wider operational teams, you’ll ensure opportunities are identified, developed and converted effectively, while delivering a seamless and compassionate experience for customers, patients and carers.

Your responsibilities will include:

• Recruiting, leading and developing a high‑performing outbound sales team
• Creating the team structure, KPIs, coaching frameworks and performance standards
• Developing and delivering sales campaigns across care home and direct‑to‑patient channels
• Driving customer acquisition, conversion and revenue growth
• Introducing effective prospecting and consultative‑selling approaches
• Building relationships with care home owners, managers and procurement teams
• Working closely with field sales colleagues to generate qualified opportunities and maximise conversion
• Improving CRM, telephony and sales processes to increase productivity and customer engagement
• Monitoring pipeline health, forecasting, conversion rates and customer journeys
• Using performance data and customer insight to identify areas for improvement and new commercial opportunities
• Establishing reporting, governance and succession‑planning frameworks to support the function’s long‑term growth
• Ensuring all activity meets the required regulatory, compliance and data‑protection standards

About you

We’re looking for an energetic and commercially minded sales leader who can balance strategy with hands‑on delivery.

You’ll ideally bring:

• Proven experience leading an outbound sales, business development or contact‑centre sales team
• Experience building, launching or transforming a sales function
• A strong record of delivering customer acquisition and revenue targets
• The ability to create meaningful KPIs and manage pipeline, forecasting and conversion performance
• Excellent coaching and people‑development skills
• Strong commercial judgment and a data‑led approach to decision‑making
• Experience using CRM, telephony or customer‑management platforms
• The confidence to influence senior stakeholders and collaborate across departments
• An entrepreneurial mindset and the ability to turn new ideas into commercial results
• A customer‑focused, consultative approach, particularly when dealing with sensitive or personal circumstances

What’s on offer

• Competitive salary and bonus opportunity
• The chance to build and shape a new national sales function
• Genuine autonomy and visibility within a growing business
• Ongoing training and professional development
• 27 days’ holiday plus bank holidays, with the option to buy or sell additional days
• Health cash plan and 24/7 GP service
• Employee Assistance Programme
• Life assurance and pension scheme
• A collaborative, energetic and values‑led working environment