Sales Manager

Appello UK; Norwich; Hybrid; GBP 40,000 - 51,000; Full time

Benefits offered by this job

Holiday allowance

Private medical insurance

Discounts on groceries, shopping, and

Employee assistance programme

Family and friends discounts

Pension scheme, up to 3% matched

On-site parking

Job summary

Careline365 is seeking an experienced Sales Department Manager to lead inbound and outbound sales, retention, business development and customer value management. You will translate business objectives into clear operational plans, coach leaders, and drive sustainable growth with autonomy within our framework.

You will inspire performance, manage multiple teams through direct reports, and prioritise customer outcomes and commercial performance in a fast-paced environment.

Qualifications

• Significant experience in a sales leadership role.
• Experience managing multiple teams and leaders.
• Proven track record of developing and executing sales strategies.
• Strong commercial awareness and financial acumen.
• Experience driving performance improvement in target-driven environments.
• Experience operating in contact centre, D2C or telesales environments.

Responsibilities

• Developing and delivering departmental sales strategies aligned to company objectives.
• Leading, coaching and developing Team Managers and departmental leaders.
• Creating a high-performance culture focused on results, accountability and customer experience.
• Driving revenue growth, customer acquisition, retention and CLV.
• Owning departmental forecasting, budgeting and performance reporting.
• Identifying opportunities for commercial growth through market, customer and competitor insights.
• Ensuring talent development and recruitment across the department.
• Collaborating cross-functionally to align sales activity with wider objectives.
• Using data to drive decisions and operational improvements.
• Establishing governance and performance frameworks across teams.
• Leading transformational change and new ways of working.
• Presenting performance updates and business cases to senior leadership.

Skills

Leadership presence

Managing managers

Sales strategy

Commercial acumen

Performance improvement

Customer experience

Stakeholder management

Data-driven

Independent decision making

Developing leaders

Strategic alignment

Tools

Salesforce

Job description

SALES MANAGER

Drive performance, inspire your team and play a key role in delivering growth by leading a high‑performing sales function within Careline365.

Hours: 37.5 hours per week

Shift pattern: 5 days per week across Monday to Sunday, between 8:00 and 20:00, but you'll be working largely core hours.

Salary: Up to £45,000 pa dependant on experience, plus up to £6,000 pa OTE.

Location: Norwich-Hybrid (3 days in office pw)

Start Date: August/September 2026

Perks

• 248 hours holiday per year, including bank holidays
• Private Medical Insurance - Individual Cover
• We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
• 24/7 employee assistance programme with an easily accessible app!
• Family and friends’ discounts on our services & products
• Pension Scheme, up to 3% Company matched
• Free on-site parking

About You

We are looking for an experienced, commercially minded and inspirational Sales Department Manager to lead and develop multiple sales functions across Careline365.

This is a senior leadership role with responsibility for up to five direct reports and overall accountability for the performance, development and strategic direction of our Inbound Sales, Outbound Sales, Retention, Business Development and Customer Value Management teams.

You will be responsible for translating business objectives into clear operational plans, creating and executing sales strategies that drive sustainable growth, and ensuring every team is aligned to the wider organisational vision. Whilst this role offers significant autonomy, success will depend on balancing independent strategic thinking with the ability to operate within the company's agreed direction, priorities and values.

As a visible leader, you will inspire high performance through effective coaching, strong stakeholder management and a relentless focus on customer outcomes, commercial performance and continuous improvement.

This opportunity would suit an experienced sales leader who thrives in a fast-paced environment, excels at managing managers, and is comfortable influencing at both operational and strategic levels.

You'll bring:

• Strong leadership presence with the ability to inspire, challenge and develop leaders
• Proven experience managing multiple teams through direct reports
• Excellent commercial awareness and strategic thinking capability
• The ability to create, communicate and execute clear business plans
• Strong decision-making skills and confidence working independently
• A data‑led approach to performance management and problem solving
• Exceptional stakeholder management and communication skills
• Resilience, accountability and a results‑focused mindset
• Experience leading change and driving performance improvement
• The ability to work autonomously whilst ensuring alignment to wider business strategy and objectives
• A collaborative leadership style focused on achieving business goals through others

THE ROLE

As Sales Department Manager, you will provide strategic and operational leadership across multiple revenue‑generating functions, including Inbound Sales, Outbound Sales, Retention, Business Development and Customer Value Management.

Key responsibilities include:

• Developing and delivering departmental sales strategies aligned to company objectives
• Leading, coaching and developing a team of Team Managers and departmental leaders
• Creating a high-performance culture focused on results, accountability and customer experience
• Driving revenue growth, customer acquisition, retention performance and customer lifetime value
• Owning departmental forecasting, budgeting and performance reporting
• Identifying opportunities for commercial growth through market, customer and competitor insights
• Ensuring effective succession planning, talent development and recruitment across the department
• Working cross‑functionally to ensure sales activity supports wider business objectives
• Using data and management information to drive decision‑making and operational improvements
• Establishing clear performance frameworks, objectives and governance across all teams
• Leading transformational change and embedding new ways of working
• Presenting performance updates, recommendations and business cases to senior leadership
• Ensuring all teams remain aligned to the company's strategic priorities and direction
• Taking ownership of departmental performance while proactively identifying risks and opportunities
• Operating with a high degree of autonomy whilst working within agreed business frameworks and objectives

Essential

• Significant experience in a sales leadership role
• Experience managing managers and leading multiple teams simultaneously
• Proven track record of developing and executing successful sales strategies
• Strong commercial acumen and financial awareness
• Demonstrable experience driving performance improvement in a target-driven environment
• Experience operating within a contact centre, direct‑to‑consumer or telesales environment
• Excellent leadership, communication and stakeholder management skills
• Strong analytical skills with the ability to interpret data and make informed decisions
• Ability to work independently, make decisions and take ownership of business outcomes
• Experience developing leaders and building high‑performing management teams
• Ability to align operational delivery with wider company strategy and objectives

Desirable

• Experience leading Inbound Sales, Outbound Sales, Retention or Customer Value functions
• Experience within subscription, healthcare, telecare or regulated service environments
• Experience using Salesforce or similar CRM platforms
• Advanced Excel and reporting skills
• Experience leading large‑scale business change or transformation programmes

Other Information

This is an exciting time at Careline365 - we are a company on the move, and now is a perfect time to join our team. You’ll gain exceptional career opportunities and be part of a company that continues to expand.

We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.

If you require assistance to participate in the recruitment process, for example, due to disability, please contact the Talent Team on 01425 626337.