Sales Manager

PYVITAL Ltd; Huddersfield; On-site; GBP 63,000 - 77,000; Full time

Benefits offered by this job

Equity participation

High autonomy

Exposure to major UK retailers

Structured sales function

Job summary

PYVITAL Ltd seeks a commercially driven Sales Manager to lead growth across DIY, garden centre and wider retail markets in the UK. You will open doors with major retailers, manage buying teams and convert opportunities into profitable long-term accounts.

You’ll develop the sales function, implement structured forecasting, and ensure alignment with manufacturing for viable, profitable growth. A hands-on leader with strong relationships will excel.

Qualifications

• Proven B2B sales track record with major retailers or multi-site chains.
• Experience building and growing retail accounts and routes-to-market.
• Strong commercial planning, forecasting and KPI tracking.

Responsibilities

• Develop and implement a profitable sales strategy across DIY, garden centres and national retail.
• Secure new business with national retail chains and multi-site operators.
• Build relationships with senior buyers and procurement teams.
• Grow existing accounts through effective relationship management and upsell opportunities.
• Lead and develop the sales team with clear objectives, pipeline management and performance reviews.
• Provide accurate forecasts, pipeline updates and commercial reporting to leadership.
• Collaborate with manufacturing to align capacity with customer requirements and delivery commitments.

Skills

B2B sales

Retail account management

Strategic planning

Negotiation

CRM systems

Team leadership

Job description

Job Title: Sales Manager – Manufacturing & Retail

Location: West Yorkshire

About the Role

We’re recruiting on behalf of an established manufacturing business looking for a commercially driven Sales Manager to lead its next phase of growth, with a particular focus on expanding its presence across the DIY, garden centre and wider retail markets.

This is an opportunity for someone who knows how to open doors with major retailers, develop relationships with buying teams and turn commercial opportunities into profitable, long-term customer accounts.

The business has an established customer base and manufacturing capability, but there is significant scope to strengthen its position within national retail groups, multi-site operators and specialist retail channels.

You’ll be responsible for developing and delivering a clear sales strategy, identifying new routes to market and building relationships with the people who make purchasing and ranging decisions.

Alongside winning new business, you’ll take responsibility for developing the existing sales function. This includes introducing greater structure around business development, account management, forecasting and performance, while ensuring the team has clear objectives and the support needed to deliver against them.

You’ll work closely with the senior leadership and manufacturing teams to ensure new opportunities are commercially viable, customer commitments can be delivered and growth translates into improved profitability.

This is a hands‑on leadership opportunity for someone who enjoys being close to customers, understands the demands of supplying the retail sector and wants the autonomy to make a genuine commercial impact.

For the right individual, there is also a clear opportunity for longer‑term progression as the business continues to develop.

Key Responsibilities

• Develop and implement a sales strategy focused on profitable growth across DIY, garden centre, home improvement and wider retail markets.
• Identify, approach and secure new business with national retail chains, buying groups, multi-site retailers and specialist operators.
• Build relationships with senior buyers, category managers, procurement teams and other key commercial decision-makers.
• Identify opportunities to secure new product listings, expand existing ranges and increase sales across customer store networks.
• Develop existing accounts through effective relationship management, identifying opportunities for increased product penetration and additional revenue.
• Lead and develop the existing sales team, creating a culture of accountability, customer focus and commercial performance.
• Introduce clear sales objectives, KPIs and structured pipeline management to improve forecasting and conversion.
• Take a proactive approach to new business development, leading key customer meetings, presentations and commercial negotiations.
• Analyse customer performance, sales trends, product demand and market opportunities to identify where future growth can be achieved.
• Work closely with manufacturing and operational teams to ensure customer requirements, production capacity and delivery commitments are aligned.
• Take ownership of commercial negotiations, pricing and margin management to ensure sustainable and profitable growth.
• Monitor competitor activity, emerging retail trends and opportunities to develop new products or routes to market.
• Provide accurate sales forecasts, pipeline updates and commercial reporting to the senior leadership team.
• Help shape the future structure and capability of the sales function as the business expands.

Candidate Profile

• Proven track record in B2B sales, with experience developing new business and managing substantial customer relationships.
• Experience selling products into DIY retailers, garden centre groups, home improvement chains, national retailers or similar multi-site retail businesses.
• Strong understanding of how retail buying decisions are made, including commercial negotiations, product listings, ranging and ongoing account development.
• Experience within manufacturing, timber products, building materials, garden products, home improvement or another relevant product-led environment would be advantageous.
• Able to demonstrate tangible commercial achievements, including new account wins, revenue growth and improved customer profitability.
• Previous experience managing, coaching or developing sales teams, with the ability to introduce structure and improve performance.
• Commercially astute, with a strong understanding of pricing, margins, forecasting and the relationship between sales and manufacturing operations.
• Comfortable developing sales strategy while remaining personally involved in winning business and managing key customer relationships.
• Strong relationship-building and negotiation skills, with the credibility to engage senior retail buyers and commercial stakeholders.
• Confident using CRM systems, sales data and performance reporting to make informed commercial decisions.
• Proactive, self-motivated and comfortable taking ownership of results.
• An adaptable leadership style, with the confidence to challenge existing practices and introduce improvements.
• Someone who understands that successful retail relationships are built through consistent product quality, reliable delivery and strong customer service.

We welcome applications from candidates with different career backgrounds and experiences and are committed to an inclusive and equitable recruitment process.

What Our Client Offers

• Basic salary of up to £70,000, dependent on experience.
• On-target earnings of approximately £120,000.
• Potential opportunity for equity participation.
• Significant autonomy to develop and deliver the commercial strategy.
• The opportunity to build relationships with major UK retailers and develop new routes to market.
• An established manufacturing business with an existing customer base and considerable potential for growth.
• The opportunity to develop and lead a more structured, commercially focused sales function.
• Direct exposure to the senior leadership team, with the opportunity to influence wider business decisions.
• Genuine longer‑term career progression as the business develops.

About Us

We are a recruitment agency specialising in commercial, sales, manufacturing and leadership appointments across the UK. We work closely with businesses to understand not only the experience they need, but the individuals who can genuinely influence their next stage of growth. Our approach is relationship-led, transparent and focused on creating successful long-term appointments.